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	1.	Marketing : Principles and Perspectives by Bearden William O Ingram Thomas N Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York McGraw Hill 2004 Availability: Items available for loan: Main Library (1)Call number: 658.8 Bea/Ing. Place hold Add to cart (remove)
	2.	Handbook of Marketing Scales by Bearden, William O., ed Netemeyer, Richard G., ed Haws, Kelly L., ed Edition: 3rd ed. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publication 2011 Availability: Not available: Main Library: Checked out (1). Place hold Add to cart (remove)

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