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1.
Customer Relationship Management by
  • Baran Roger J
  • Strunk Daniel P
  • Galka Robert J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Singapore South-Western Cengage Learning 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 BAR/GAL.

2.
Customer Relationship Management : The Foundation of Contemporary Marketing Strategy by
  • Baran Roger J
  • Galka Robert J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Rout 2014
Availability: Not available: Main Library: Checked out (1).

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