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1.
Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby. by
  • Blattberg, Robert C, 1942-
  • Allenby, Greg M. (Greg Martin), 1956-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Singapore : World Scientific, 2010
Availability: Items available for loan: Main Library (1).

2.
Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch. by
  • Rossi, Peter E. (Peter Eric), 1955-
  • Allenby, Greg M. (Greg Martin), 1956-
  • McCulloch, Robert E. (Robert Edward)
  • ebrary, Inc
Series: Wiley series in probability and statistics
Edition: Reprinted with corrections.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, England : J. Wiley, 2006,c2005
Availability: Items available for loan: Main Library (1).

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