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	1.	No cover image available Share and Growth are Not Good Predictors of the Advertising and Promotion/Sales Ratio by Ailawadi K L Material type: Article Language: ENG Publication details: J.Marketing Jan-94 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	2.	No cover image available Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter and Gamble's Value Pricing Strategy by Ailawadi K L Material type: Article Language: ENG Publication details: Journal Of Marketing Jan-01 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	3.	No cover image available Pursuing the Value-Conscious Consumer : Store Brands Vs National Brand Promotions by Ailawadi K L Material type: Article Language: ENG Publication details: Journal Of Marketing Jan-01 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)

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