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1.
Marketing Metrics: The Definitive Guide To Measuring Marketing Performance by
  • Farris Paul W
  • Pfeifer Phillip E
  • Bendle Neil T
Edition: 2
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8 FAR/BEN.

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2.
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by
  • Bendle, Neil
  • Pfeifer, Phillip
  • Reibsteinby, David
  • Farris, Paul W
Edition: 3rd
Publication details: India Pearson 2021
Availability: Items available for loan: Main Library (1)Call number: 658.83 BEN.

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