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1.
What the Best MBAs Know: How to Apply the Greatest Ideas Taught in th Best Business Schools by
  • Navarro Peter
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Education Private Ltd. 2010
Availability: Items available for loan: Main Library (1)Call number: 658 NAV.

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2.
DRAFTFCB Plus ULKA: Brand Building Advertising Concepts and Cases by
  • Parameswaran M G
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private LTD 2011
Availability: Items available for loan: Main Library (1)Call number: 659 PAR.

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