Refine your search
Availability
-
Authors
- Bai Xue-Jie (1)
- Briesch Richard A (1)
- Das Prasun (1)
- Diwan Saloni Pawan (1)
- Duan Jason A (1)
- Gandolfi Franco (1)
- Irwin Julie R (1)
- Kamath Gauri (1)
- Krishna Vishal (1)
- Lee Kyoungmi (1)
- Libai Barak (1)
- Mahakud Jitendra (1)
- NG Sharon (1)
- Ranjan Rajeev Kumar (1)
- Ratchford Brian T (1)
- Reddy Koti T (1)
- Seth Meera (1)
- Singhi Rushina (1)
- Tellis Gerard J (1)
- Wilcox Keith (1)
- Show more
- Show less
-
Holding libraries
- Main Library (20)
-
Item types
- Articles (20)
-
Topics
- Asian Paints (1)
- Brand Positioning (1)
- Brand Understanding,... (1)
- Case Study-Recession (1)
- Cognitive Structures... (1)
- Corporate Performanc... (1)
- CRM, Attrition Servi... (1)
- Customers' Choice, F... (1)
- Downsizing, Training... (1)
- Electronics-Informat... (1)
- Ethics, Decision Mak... (1)
- High-Tech Products, ... (1)
- IT, Customer Behavio... (1)
- Luxury Brands, Adver... (1)
- Network Effects, Qua... (1)
- New Products (1)
- Outlet Location, Pri... (1)
- Pharmaceuticals (1)
- Retail, Reccession (1)
- Store Choice, Retail... (1)
- Show more
- Show less