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1.
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Relevance of Personal Factors as Antecedents of Consumer Involvement : An Exploration by
  • Jain Sanjay K
  • Sharma Kavita
Series: ; 6
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Vision:The Journal of Business Perspective Jan - Jun 2002
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Availability: Items available for loan: Main Library (1)Call number: Jai/Sha.

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2.
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Product Related Antecedents of Consumer Involvement by
  • Jain & Sharma
Material type: Article Article
Language: ENG
Publication details: Vikalpa Jan-Mar 2000 0
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Availability: Items available for loan: Main Library (1)Call number: .

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