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1.
Art and Science of Celebrity Endorsement by
  • Bapna Amit
Series: ; V
Edition: 10
Material type: Article Article
Language: ENG
Publication details: Sep 2008 0
Availability: Items available for loan: Main Library (1)Call number: Bap.

2.
Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions by
  • Pandey Mrinalini
Series: ; XL
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Mar 2010 0
Availability: Items available for loan: Main Library (1)Call number: Pan.

3.
Study of the Role & Effectiveness of Celebrities in Advertisements by
  • Chavda Virendra
Series: ; 42
Edition: 6
Material type: Article Article
Language: ENG
Publication details: June, 2012 0
Availability: Items available for loan: Main Library (1)Call number: Cha.

4.
Forbes India Celebrity 100 by
  • Ajwani Deepak
Series: ; 5
Edition: 3
Material type: Article Article
Language: ENG
Publication details: February 8, 2013 0
Availability: Items available for loan: Main Library (1)Call number: Ajw.

5.
Celebrities VS Mascots by
  • Bairathi Yash
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM Marketing 2011 - 13 04 2013
Availability: Items available for loan: Main Library (1)Call number: .

6.
Celebrities VS Mascots by
  • Bairathi Yash
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: MMS (Marketing) 4 2011
Availability: Items available for loan: Main Library (1)Call number: .

7.
Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by
  • Richey, Lisa Ann
  • Ponte, Stefano
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011
Availability: Items available for loan: Main Library (1)Call number: 361.2/6.

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