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	1.	What's in a Name ? : Advertising and the Concept of Brands by Jones J P Slater Jan S Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Prentice Hall Of India 2003 Availability: Items available for loan: Main Library (1)Call number: 659 Jon/Sla. Place hold Add to cart (remove)
	2.	Twenty Seven Brand Practices by Kapoor Jagdeep Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Mumbai Macmillan 2004 Availability: Items available for loan: Main Library (2)Call number: 659 Kap, ... Place hold Add to cart (remove)
	3.	Philosophy of Branding by Braun Thom Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Kogan Page 2004 Availability: Not available: Main Library: Lost (1). Add to cart (remove)
	4.	Brand Hijack : Marketing without Marketing by Wipperforth Alex Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Delhi Penguin Portfolio 2005 Availability: Items available for loan: Main Library (1)Call number: 659 Wip. Place hold Add to cart (remove)
	5.	Living Brands by Nadeau Raymond A Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Tata McGraw Hill 2007 Availability: Items available for loan: Main Library (1)Call number: 659 Nad. Place hold Add to cart (remove)
	6.	Cutting Edge Advertising : How to Create the World's Best Print for Brands in the Twenty First Century by Aitchison Jim Edition: 3rd Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Singapore Pearson Prentice Hall 2008 Availability: Items available for loan: Main Library (1)Call number: 659 Ait. Place hold Add to cart (remove)
	7.	Strategic Brand Management by Kapferer Jean Noel Edition: 2nd Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Kogan Page 2006 Availability: Items available for loan: Main Library (2)Call number: 659 Kap, ... Place hold Add to cart (remove)
	8.	Promiscuous Customers : Invisible Brands by Bayler Michael Stoughton David Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: United Kingdom Capstone Publishing 2002 Availability: Items available for loan: Main Library (1)Call number: 659 Bay/Sto. Place hold Add to cart (remove)
	9.	Brand Management : Financial Perspectives by Ray Santanu Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Hyderabad ICFAI University Press 2007 Availability: Items available for loan: Main Library (1)Call number: 659 Ray. Place hold Add to cart (remove)
	10.	Brand Management: Text and Cases by Verma Harsh V Edition: 2nd Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Excel Books 2002 Availability: Not available: Main Library: Lost (1). Add to cart (remove)
	11.	Fashion Brands : Branding Style from Armani to Zara by Tungate Mark Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: Great Britain Kogan Page 2006 Availability: Items available for loan: Main Library (1)Call number: 659 TUN. Place hold Add to cart (remove)
	12.	Eating the Big Fish by Morgan Adam Edition: 2nd Material type: Book; Format: print ; Literary form: Not fiction Language: ENG Publication details: USA John Wiley & Sons 2009 Availability: Items available for loan: Main Library (1)Call number: 659 MOR. Place hold Add to cart (remove)
	13.	No cover image available Comparative Versus Noncomparative Advertising: A Meta-Analysis by Grewal D Material type: Article Language: ENG Publication details: J. Marketing Oct.97 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)

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