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1.
Marketing Management Cases : Planning and Executing Marketing Strategy by
  • Weilbacher W.M
Edition: 4th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Macmillan 1986
Availability: Items available for loan: Main Library (1)Call number: 658.8 WEI.

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2.
Brand Marketing by
  • Weilbacher W M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chicago NTC Books 1995
Availability: Items available for loan: Main Library (1)Call number: 658.827 WEI.

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