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81.
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Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin. by
  • Proulx, Mike
  • Shepatin, Stacey
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2012
Other title:
  • Social television
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Availability: Items available for loan: Main Library (1).

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82.
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Television and its audience [electronic resource] / Patrick Barwise & Andrew Ehrenberg. by
  • Barwise, Patrick
  • Ehrenberg, A. S. C
  • ebrary, Inc
Series: Sage communications in society series
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Newbury Park : Sage, c1988
Online access:
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83.
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Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers by
  • Mohanty, Sandeep Kumar
  • Sahney, Sangeeta
Source: Psychological Studies. 60(3) July-September 2015
Material type: Article Article; Format: print
Publication details: National Academy of the Psychology
Availability: Items available for loan: Main Library (1).

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84.
Understanding India by
  • Chattopadhyay, Rohitashya
Publication details: New Delhi Sage Publication 2014
Availability: Items available for loan: Main Library (1)Call number: 659 CHA.

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85.
Television Studies by
  • Miller, Toby
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2010
Availability: Items available for loan: Main Library (1)Call number: 791 MIL.

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86.
Z Factor: My Journey as the Wrong Man at the Right Time by
  • Chandra, Subhash
  • Sharma, Pranjal
Publication details: New Delhi Harper Collins 2016
Availability: Items available for loan: Main Library (1)Call number: 791 CHA.

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87.
More News is Good News by
  • Kagal, Ayesh
Publication details: Noida Harper Collins 2016
Availability: Items available for loan: Main Library (1)Call number: 791 KAG.

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88.
Screenwriter's Bible : A Complete Guide to Writing, Formatting, and Selling Your Script by
  • Trottier, David
Edition: 6th Exp & Upd. Ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Silman-James Press 2014
Availability: Items available for loan: Main Library (1)Call number: 791 TRO.

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89.
Year of Yes by
  • Rhimes, Shonda
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Simon &Schuster 2015
Availability: Items available for loan: Main Library (1)Call number: 791 RHI.

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90.
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Making the Right Moves by
  • Parikh, Daksesh
Source: Business India, (1013) Jan 30-Feb 12 2017
Material type: Article Article; Format: print
Publication details:
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Availability: Items available for loan: Main Library (1).

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91.
Screenwriting for the 21st century by
  • Silver-Lasky, Pat
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London : New York : Batsford ; Distributed in the U.S. and Canada by Sterling, 2004
Availability: Items available for loan: Main Library (1)Call number: 791 SIL.

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92.
Twenty First Century Bollywood by
  • Gehlawat, Ajay
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2016
Availability: Items available for loan: Main Library (1)Call number: 791 GEH.

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93.
30 Second Thrillers by
  • Sridhar, K.V
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing India Pvt.Ltd 2017
Availability: Items available for loan: Main Library (1)Call number: 658 SRI.

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94.
Media of Communication: Radio, TV and Video by
  • Bhattnagar, Aditi
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Jaipur ABD Publisher 2018
Availability: Items available for loan: Main Library (1)Call number: 651.7 BHA.

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95.
No cover image available
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements by
  • Bharadwaj, Apoorva
  • Mehta, Ritu
Source: Decision; 44(3) Sept 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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96.
TRP Trick: how television in India was hijacked by
  • Rao, N Bhaskara
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vitasta 2019
Availability: Items available for loan: Main Library (1)Call number: 791 RAO.

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97.
Broadcasting politics in Japan : NHK and television news / by
  • Krauss, Ellis S
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Ithaca : Cornell University Press, 2000
Availability: Items available for loan: Main Library (1)Call number: 658 KRA.

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98.
Open TV: Innovation beyond Hollywood and the Rise of Web Television by
  • Christian Aymar Jean
Publication details: New York New York University Press 2018
Availability: Items available for loan: Main Library (1)Call number: 791 CHR.

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99.
India on Television by
  • Mehta Nalin
Edition: 1st Ed
Publication details: India Harpercollins 2008
Availability: Items available for loan: Main Library (1)Call number: 791 MEH.
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