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81.
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Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis by
  • Sarkar, Dev Narayan
  • Kundu, Kaushik
  • Chaudhuri, Himadri Roy
Source: Vision:The Journal of Business Perspective, 20 (3) Sept 2016
Material type: Article Article; Format: print
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82.
Rise of Rural Consumers in Developing Countries by
  • Mahajan, Vijay
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication 2016
Availability: Items available for loan: Main Library (2)Call number: 338.13 MAH, ...
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83.
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Untapped potential by
  • Mahajan, Vijay
Source: Indian Management; 56(10) Oct 2017
Material type: Article Article; Format: print
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84.
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Blurring Lines by
  • Parmeswaran, Ambi M G
Source: Indian Management; 56(10) Oct 2017
Material type: Article Article; Format: print
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85.
Rural and Agricultural Marketing by
  • Kulkarni, M. V
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Pune Everest Publishing House 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8 KUL.
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86.
Rural Marketing : Challenges and Opportunities by
  • Kumar, Dinesh
  • Gupta, Punam
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication 2017
Availability: Items available for loan: Main Library (1)Call number: 658.8 KUM.
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87.
Rural Marketing : Focus on FMCG by
  • Priti, Chetna
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Jnanda Prakashan 2016
Availability: Items available for loan: Main Library (1)Call number: 338.13 PRI.
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88.
Rural Credit Market in Pre and Post Liberalisation Era by
  • Mishra, Reenati
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi SSDN Publishers & Distributors 2017
Availability: Items available for loan: Main Library (1)Call number: 338.13 MIS.
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89.
Rural Management and Development by
  • Bendale, S. ed
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Jalgaon Pritam Pub 2012
Availability: Items available for loan: Main Library (1)Call number: 338.13 BEN.

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90.
Consumer Behaviour and Rural Marketing in India by
  • Agrawal, Meenu
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi New Century Publications 2009
Availability: Items available for loan: Main Library (1)Call number: 338.13 AGR.

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91.
New Perspectives on Rural Marketing Includes Agricultural Marketing by
  • Ramkishen Y
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico Publishing House 2002
Availability: Items available for loan: Main Library (1)Call number: 338.13 RAM.

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92.
Rural Marketing in India: Taxts and Cases by
  • Chakraborty Debarun
Publication details: Chennai Atlantic Publishers & Distributors P LTD 2021
Availability: Items available for loan: Main Library (1)Call number: 338.13 CHA.

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93.
Rural Marketing by
  • Kashyap Pradeep
Edition: 4th
Publication details: Noida Pearson Education 2023
Availability: Not available: Main Library: Checked out (1).

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