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81.
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Behavioural targeting [electronic resource] : an online analysis for efficient media planning? / Alice Klever. by
  • Klever, Alice
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hamburg [Germany] : Diplomica Verlag, 2009
Online access:
Availability: Items available for loan: Main Library (1).

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82.
Convert every click : make more money online with holistic conversion rate optimization / Benji Rabhan. by
  • Rabhan, Benji
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Somerset, New Jersey : Wiley, 2013
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.872.

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83.
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. by
  • Freed, Larry
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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84.
AUDIENCE : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. by
  • Rohrs, Jeffrey K
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: �2014
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.872.

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85.
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Impact of e-commerce on consumers and small firms [electronic resource] / edited by Salvatore Zappal�a and Colin Gray. by
  • Zappal�a, Salvatore
  • Gray, Colin
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006
Online access:
Availability: Items available for loan: Main Library (1)Call number: 381/.142.

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86.
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Organizations don't tweet, people do [electronic resource] : a manager's guide to the social web / Euan Semple. by
  • Semple, Euan
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken. NJ : John Wiley & Sons, Inc., 2012
Online access:
Availability: Items available for loan: Main Library (1).

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87.
Recommend this! : delivering digital experiences that people want to share / Jason Thibeault, Kirby Wadsworth. by
  • Thibeault, Jason
  • Wadsworth, Kirby
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley and Sons, [2014]Copyright date: �2014
Online access:
Availability: Items available for loan: Main Library (1)Call number: 274.

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88.
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The B2B social media book [electronic resource] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more / Kipp Bodnar and Jeffrey L. Cohen. by
  • Bodnar, Kipp, 1982-
  • Cohen, Jeffrey L, 1965-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2012
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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89.
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Mobilized marketing [electronic resource] : how to drive sales, engagement, and loyalty through mobile devices / Jeff Hasen. by
  • Hasen, Jeff, 1958-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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90.
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The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. by
  • Scott, David Meerman
  • ebrary, Inc
Edition: 4th ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2013
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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91.
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3G marketing on the internet [electronic resource] : third generation internet marketing strategies for online success / Susan Sweeney, Andy MacLellan, Ed Dorey. by
  • Sweeney, Susan, 1956-
  • Dorey, Ed, 1976-
  • MacLellan, Andy, 1979-
  • ebrary, Inc
Edition: 7th ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Gulf Breeze, FL : Maximum Press, c2006
Other title:
  • Three G marketing on the internet
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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92.
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by
  • Arthur, Lisa
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: �2013
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/3.

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93.
No cover image available
Getting started with nopCommerce [electronic resource] : an in-depth, practical guide to getting your first e-commerce website up and running using nopCommerce / Brandon Atkinson. by
  • Atkinson, Brandon
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Birmingham : Packt Pub., 2013
Online access:
Availability: Items available for loan: Main Library (1).

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94.
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Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman. by
  • Zimmerman, Jan
  • ebrary, Inc
Edition: 6th ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Gulf Breeze, Fla. : Maximums Press, c2002
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/4.

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95.
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Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman. by
  • Harden, Leland
  • Heyman, Bob, 1948-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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96.
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Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman. by
  • Meyers, Herbert M
  • Gerstman, Richard
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Palgrave, 2001
Other title:
  • Branding at the digital age
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

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97.
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Marketplace lifestyles in an age of social media [electronic resource] : theory and methods / Lynn R. Kahle and Pierre Valette-Florence. by
  • Kahle, Lynn R
  • Valette-Florence, Pierre
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, 2012
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.834019.

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98.
No cover image available
Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin. by
  • Proulx, Mike
  • Shepatin, Stacey
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2012
Other title:
  • Social television
Online access:
Availability: Items available for loan: Main Library (1).

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99.
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Science of marketing [electronic resource] : when to tweet, what to post, how to blog, and other proven strategies / Dan Zarrella. by
  • Zarrella, Dan
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken : Wiley, c2013
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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100.
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Inbound marketing and SEO [electronic resource] : insights from the Moz blog / Rand Fishkin and Thomas Hogenhaven. by
  • Fishkin, Rand
  • Hogenhaven, Thomas
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex : Wiley, 2013
Other title:
  • Inbound marketing and search engine optimization
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.872.

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