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81.
Consumer Behaviour in Tourism by
  • Swarbrooke John
  • Horner Susan
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Elsevier 2007
Availability: Items available for loan: Main Library (1)Call number: 658.8 SWA/HOR.

82.
Statistics for Marketing and Consumer Research by
  • Mazzocchi Marico
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Sage Publications 2008
Availability: Items available for loan: Main Library (1)Call number: 658.83 MAZ.

83.
Advertising And The Mind of The Consumer: What Works, What Doesn't and Why by
  • Sutherland Max
Edition: 3rd, REV.
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Viva Books 2010
Availability: Items available for loan: Main Library (1)Call number: 659 SUT.

84.
Agenda: What Every Business Must do to Dominate the Decade by
  • Hammer Michael
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Random House 2001
Availability: Items available for loan: Main Library (1)Call number: 658 HAM.

85.
Soul Of The New Consumer: The Attitudes Behaviors and Preferences of E-Customers by
  • Windham Laurie
  • Orton Ken
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Allworth Press 2000
Availability: Items available for loan: Main Library (1)Call number: 658.8 WIN.

86.
Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential by
  • Velayudhan Sanal Kumar
  • Sridhar Guda
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Excel Books 2009
Availability: Items available for loan: Main Library (5)Call number: 338.13 VEL/SRI, ...
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87.
All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back by
  • Cusick William J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York AMACOM 2009
Availability: Items available for loan: Main Library (1)Call number: 658.8342 CUS.

88.
Marketing Management : A Decision-Making Approach by
  • Venugopal, Pingali
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2010
Availability: Items available for loan: Main Library (2)Call number: 658.8 VEN, ...

89.
Economics of Buyer's Behaviour by
  • Yadav Shalini
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Northern Book 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8 YAD.

90.
Consumer India: Inside the Indian Mind and Wallet by
  • Sinha Dheeraj
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Times Group Books 2011
Availability: Items available for loan: Main Library (1)Call number: 658.834 SIN.

91.
Consumer Behavior by
  • Solomon Michael R
Edition: 9th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi PHI Learning Private Limited 2011
Availability: Items available for loan: Main Library (6)Call number: 658.834 SOL, ...

92.
Cheap: The Real Cost of the Global Trend for Bargains, Discounjts and Consumer Choice by
  • Bosshart, David
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2006
Availability: Items available for loan: Main Library (8)Call number: 658.834 BOS, ...

93.
Consumer Behaviour in Indian Perspective: Text and Cases by
  • Nair Suja R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Himalaya Publishing 2004
Availability: Items available for loan: Main Library (4)Call number: 658.834 NAI, ...

94.
Marketing Research and Consumer Behavior by
  • Sumathi S
  • Saravanavel P
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Vikas Publications 2003
Availability: Items available for loan: Main Library (2)Call number: 658.83 SUM/SAR, ... Not available: Main Library: Checked out (1).

95.
Repositioning: Marketing In An Era of Competition, Change and Crisis by
  • Trout, Jack
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Mcgraw-Hill Education 2009
Availability: Items available for loan: Main Library (4)Call number: 659 TRO, ...

96.
Consumer Behavior: A Strategic Approach by
  • Assael Henry
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley Student Edition 1900
Availability: Items available for loan: Main Library (1)Call number: 658.834 ASS. Not available: Main Library: Checked out (1).

97.
Consumer Behaviour by
  • Hoyer Wayne D
Edition: 4th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley Student Edition 1900
Availability: Items available for loan: Main Library (2)Call number: 658.834 HOY, ...

98.
Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications by
  • Lindquist Jay D
  • Sirgy Joseph M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley Student Edition 2003
Availability: Items available for loan: Main Library (2)Call number: 658.834 LIN, ...

99.
Consumer Insight :How To Use Data and Market Research To Get Closer To Your Customer by
  • Stone Merlin
  • Bond Alison
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2005
Availability: Items available for loan: Main Library (4)Call number: 658.8 STO/BON, ...

100.
Retail Value Chain: How to Gain Completitive Advantage Through Efficient Consumer Response Strategies by
  • Finne Sami
  • Aivonen Hanna
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2009
Availability: Items available for loan: Main Library (6)Call number: 658.87 FIN/SIV, ...

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