Your search returned 408 results.

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	81.	No cover image available Automatic and Strategic Processes in Advertising Effects by Grunert Klaus Material type: Article Language: ENG Publication details: J.Marketing Oct.96 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	82.	No cover image available Patterns of Credible Commitments by Fein A J Material type: Article Language: ENG Publication details: J. Marketing Apr.97 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	83.	No cover image available Dimensions of Brand Personality by Aaker J L Material type: Article Language: ENG Publication details: JMR Aug-97 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	84.	No cover image available The Negative Impact of Extensions : Can Flagship Products Be Diluted ? by John Deborah R, Loken Barbara & Joiner Christophe Material type: Article Language: ENG Publication details: Journal Of Marketing Jan-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	85.	No cover image available Is a Company Known by the Company it Keeps ? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes by Simonin Bernard L. and Ruth Julie A Material type: Article Language: ENG Publication details: Journal of Marketing Research Feb-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	86.	No cover image available A Relationship Between Market Share Elasticities and Brand Switching Probabilities by Bucklin Randolph, Russell Gary and Srinivasan V Material type: Article Language: ENG Publication details: Journal of Marketing Research Feb-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	87.	No cover image available Skin Deep Loyalty by Seth Meera Material type: Article Language: ENG Publication details: Business World 7-21 October 1998 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	88.	No cover image available Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture by Batra R Material type: Article Language: ENG Publication details: Journal Of Marketing Jan-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	89.	No cover image available When do Price Promotions Affect Pretrial Brand Evaluations? by Raghubir & Corfman Material type: Article Language: ENG Publication details: JMR May-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	90.	No cover image available Signaling Unobservable Product Quality Through a Brand Ally by Rao & Qu Material type: Article Language: ENG Publication details: JMR May-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	91.	No cover image available Brand Equity Dilution: Retailer Display and Context Brand Effects by Buchanan & Simmons Material type: Article Language: ENG Publication details: JMR Aug-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	92.	No cover image available Eye of the Beholder by Ajgonkar M Material type: Article Language: ENG Publication details: Human Capital Oct-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	93.	No cover image available Investigating Household State Dependence Effects Across Categories by Ainslie A Material type: Article Language: ENG Publication details: JMR Nov-99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	94.	No cover image available Rebuilding Brand Image by Seth Meera Material type: Article Language: ENG Publication details: Business World 03-Apr-00 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	95.	No cover image available Amitabh the Big Brand by Seth Meera Material type: Article Language: ENG Publication details: Business World Sept 4 2000 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	96.	No cover image available Saturn's Supply-Chain Innovation:High Value in After-Sales Service by Cohen M.A. & Cull C Material type: Article Language: ENG Publication details: Sloan Management Review Summer 2000 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	97.	No cover image available Building Store Loyalty Through Store Brands by Lal R. & corstjens M Material type: Article Language: ENG Publication details: JMR Aug-00 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	98.	No cover image available Effect of Analyzing Reasons for Brand Preferences : Disruption or Reinforcement? by Sengupta J Material type: Article Language: ENG Publication details: JMR Aug-00 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	99.	No cover image available Who Pays for Brand Building? by Seth Meera Material type: Article Language: ENG Publication details: Business World Sept 10, 2001 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	100.	No cover image available Building a Unique Brand by Jay Shankara Material type: Article Language: ENG Publication details: Business Barons 30-Apr-01 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)

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Your search returned 408 results.