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81.
Automatic and Strategic Processes in Advertising Effects by
  • Grunert Klaus
Material type: Article Article
Language: ENG
Publication details: J.Marketing Oct.96 0
Availability: Items available for loan: Main Library (1)Call number: .

82.
Patterns of Credible Commitments by
  • Fein A J
Material type: Article Article
Language: ENG
Publication details: J. Marketing Apr.97 0
Availability: Items available for loan: Main Library (1)Call number: .

83.
Dimensions of Brand Personality by
  • Aaker J L
Material type: Article Article
Language: ENG
Publication details: JMR Aug-97 0
Availability: Items available for loan: Main Library (1)Call number: .

84.
The Negative Impact of Extensions : Can Flagship Products Be Diluted ? by
  • John Deborah R, Loken Barbara & Joiner Christophe
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Jan-98 0
Availability: Items available for loan: Main Library (1)Call number: .

85.
Is a Company Known by the Company it Keeps ? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes by
  • Simonin Bernard L. and Ruth Julie A
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

86.
A Relationship Between Market Share Elasticities and Brand Switching Probabilities by
  • Bucklin Randolph, Russell Gary and Srinivasan V
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

87.
Skin Deep Loyalty by
  • Seth Meera
Material type: Article Article
Language: ENG
Publication details: Business World 7-21 October 1998 0
Availability: Items available for loan: Main Library (1)Call number: .

88.
Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture by
  • Batra R
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Jan-99 0
Availability: Items available for loan: Main Library (1)Call number: .

89.
When do Price Promotions Affect Pretrial Brand Evaluations? by
  • Raghubir & Corfman
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

90.
Signaling Unobservable Product Quality Through a Brand Ally by
  • Rao & Qu
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

91.
Brand Equity Dilution: Retailer Display and Context Brand Effects by
  • Buchanan & Simmons
Material type: Article Article
Language: ENG
Publication details: JMR Aug-99 0
Availability: Items available for loan: Main Library (1)Call number: .

92.
Eye of the Beholder by
  • Ajgonkar M
Material type: Article Article
Language: ENG
Publication details: Human Capital Oct-99 0
Availability: Items available for loan: Main Library (1)Call number: .

93.
Investigating Household State Dependence Effects Across Categories by
  • Ainslie A
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
Availability: Items available for loan: Main Library (1)Call number: .

94.
Rebuilding Brand Image by
  • Seth Meera
Material type: Article Article
Language: ENG
Publication details: Business World 03-Apr-00 0
Availability: Items available for loan: Main Library (1)Call number: .

95.
Amitabh the Big Brand by
  • Seth Meera
Material type: Article Article
Language: ENG
Publication details: Business World Sept 4 2000 0
Availability: Items available for loan: Main Library (1)Call number: .

96.
Saturn's Supply-Chain Innovation:High Value in After-Sales Service by
  • Cohen M.A. & Cull C
Material type: Article Article
Language: ENG
Publication details: Sloan Management Review Summer 2000 0
Availability: Items available for loan: Main Library (1)Call number: .

97.
Building Store Loyalty Through Store Brands by
  • Lal R. & corstjens M
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
Availability: Items available for loan: Main Library (1)Call number: .

98.
Effect of Analyzing Reasons for Brand Preferences : Disruption or Reinforcement? by
  • Sengupta J
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
Availability: Items available for loan: Main Library (1)Call number: .

99.
Who Pays for Brand Building? by
  • Seth Meera
Material type: Article Article
Language: ENG
Publication details: Business World Sept 10, 2001 0
Availability: Items available for loan: Main Library (1)Call number: .

100.
Building a Unique Brand by
  • Jay Shankara
Material type: Article Article
Language: ENG
Publication details: Business Barons 30-Apr-01 0
Availability: Items available for loan: Main Library (1)Call number: .

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