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61.
Developing Leadership Skill among EMBA Students: Innovations in Design
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

62.
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne. by
  • Sterne, Jim, 1955-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

63.
Marketing libraries in a Web 2.0 world [electronic resource] / edited by Dinesh Gupta and R�ejean Savard. by
  • Gupta, Dinesh K
  • Savard, R�ejean, 1950-
  • International Federation of Library Associations and Institutions. Management and Marketing Section
  • ebrary, Inc
Series: IFLA publications ; 145.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Language: English, French
Publication details: Berlin ; New York : De Gruyter Saur, c2011
Availability: Items available for loan: Main Library (1)Call number: 025.04/2.

64.
Salesforce CRM [electronic resource] : the definitive admin handbook / Paul Goodey. by
  • Goodey, Paul
  • ebrary, Inc
Edition: 2nd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Birmingham, UK : Packt Pub., 2013
Availability: Items available for loan: Main Library (1).

65.
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / Shannon Belew. by
  • Belew, Shannon
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: New York : American Management Association, [2014]Copyright date: �2014
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

66.
Working the crowd [electronic resource] : social media marketing for business / Eileen Brown. by
  • Brown, Eileen
  • British Computer Society
  • BCS, The Chartered Institute for IT
  • ebrary, Inc
Edition: 2nd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : BCS, 2012
Availability: Items available for loan: Main Library (1).

67.
Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by
  • Brennan, Bernie
  • Schafer, Lori
  • ebrary, Inc
Series: Wiley and SAS business series
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

68.
Open leadership [electronic resource] : how social technology can transform the way you lead / Charlene Li. by
  • Li, Charlene
  • ebrary, Inc
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2010
Availability: Items available for loan: Main Library (1)Call number: 658.4/092.

69.
Online stochastic combinatorial optimization [electronic resource] / Pascal Van Hentenryck and Russell Bent. by
  • Van Hentenryck, Pascal
  • Bent, Russell
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, c2006
Availability: Items available for loan: Main Library (1)Call number: 003.

70.
Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva. by
  • Stareva, Iliyana [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: �2014
Availability: Items available for loan: Main Library (1)Call number: 658.872.

71.
ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos. by
  • Powell, Guy R
  • Groves, Steven
  • Dimos, Jerry
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), c2011
Other title:
  • ROI of social media
  • Return of investment of social media
Availability: Items available for loan: Main Library (1)Call number: 658.802.

72.
Salesforce.com for dummies / by Liz Kao and Matt Kaufman. by
  • Kao, Liz [author.]
  • Kaufman, Matt [author.]
Series: --For dummies
Edition: Fifth edition.
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Indianapolis, IN : John Wiley and Sons, 2014
Availability: Items available for loan: Main Library (1)Call number: 658.812.

73.
Buying and selling information : a guide for information professionals and salespeople to build mutual success / Michael L. Gruenberg. by
  • Gruenberg, Michael L, 1946- [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Medford, New Jersey : Information Today, Inc., 2014Copyright date: �2014
Availability: Items available for loan: Main Library (1)Call number: 025.04068/8.

74.
The social media bible [electronic resource] : tactics, tools & strategies for business success / Lon Safko. by
  • Safko, Lon
  • ebrary, Inc
Edition: 3rd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

75.
Friends with benefits [electronic resource] : a social media marketing handbook / Darren Barefoot and Julie Lynn Szabo. by
  • Barefoot, Darren, 1974-
  • Szabo, Julie, 1975-
  • ebrary, Inc
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco, CA : No Starch Press, c2010
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

76.
The B2B social media book [electronic resource] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more / Kipp Bodnar and Jeffrey L. Cohen. by
  • Bodnar, Kipp, 1982-
  • Cohen, Jeffrey L, 1965-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

77.
Information propagation on the Web 2.0 [electronic resource] : two essays on the propagation of user-generated content and how it is affected by social networks / Mark Elsner. by
  • Elsner, Mark
  • ebrary, Inc
Series: Marketing im Globalen Wettbewerb = Marketing & global competition ; v. 2
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Frankfurt am Main : Peter Lang, 2012
Dissertation note: Dissertation--Mainz Univ., 2010.
Availability: Items available for loan: Main Library (1).

78.
Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin. by
  • Proulx, Mike
  • Shepatin, Stacey
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2012
Other title:
  • Social television
Availability: Items available for loan: Main Library (1).

79.
Is the help helpful? [electronic resource] : how to create online help that meets your users' needs / Jean Hollis Weber. by
  • Weber, Jean Hollis
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Whitefish Bay, WI : Hentzenwerke Publishing, c2004
Availability: Items available for loan: Main Library (1).

80.
Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman. by
  • Goodman, Gail F, 1960-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

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