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61.
Consumer Behaviour by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: Distance Learning (1)Call number: 658.834 SCH.

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62.
Consumer Behaviour by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: Distance Learning (1)Call number: 658.834 SCH.

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63.
Consumer Behaviour by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: Distance Learning (1)Call number: 658.834 SCH.

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64.
Consumer Behaviour by
  • Schiffmon, Leon G
  • Kanuk, Leslie Lazar
Edition: 8th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2004
Availability: Items available for loan: Distance Learning (1)Call number: 658.834 SCH.

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65.
Consumer Behaviour: emerging trends and issues by
  • Krishna, G Radha ed
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI University Press 2004
Availability: Items available for loan: Distance Learning (1)Call number: 658.834 KRI.

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66.
Born to Buy by
  • Schor, Juliet B
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Scribner 2005
Availability: Not available: Distance Learning: Lost (1).

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67.
Consumer Behavior by
  • Schiffman, L G
Edition: 9th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2007
Availability: Items available for loan: Distance Learning (1)Call number: 658.834 SCH.

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68.
Consumer Behavior by
  • Schiffman, Leon G
Edition: 9th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall India 2007
Availability: Items available for loan: Distance Learning (1)Call number: 658.834 SCH.

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69.
Customer Sense: how the 5 senses influence buying behaviour by
  • Krishna Aradhna
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave 2013
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 KRI.

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70.
Decoding the New Consumer Mind: how and why we shop and buy by
  • Yarrow Kit
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: San Fancisco Jossey Bass 2014
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 YAR.

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71.
Buyology: How everything we believe about why we buy is wrong by
  • Lindstrom, Martin
Publication details: London Random House India 2008
Availability: Items available for loan: Main Library (1)Call number: 658.834 LIN.

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72.
Consumer Behaviour: Buying, Having, and Being by
  • Solomon Michael R
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2011
Availability: Items available for loan: Main Library (3)Call number: 658.834 SOL, ... Not available: Main Library: Checked out (1).

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73.
No cover image available
Identification of Consumer
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

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74.
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Materialism and Consumer Behaviour
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

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75.
No cover image available
Consumers' Motivation for Participating
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

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76.
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Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study by
  • Gupta, Shruti
  • Kamal, Harsh
  • Chaudhry, Harish
Source: Indian Journal of Marketing. 45(10) October 2015
Material type: Article Article; Format: print
Publication details: Indian Journal of Marketing
Availability: Items available for loan: Main Library (1).

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77.
Principles of Marketing Management by
  • Rana, Kajal
  • Yadav, Abhishek
  • Arya, S. C
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Global Academic 2015
Availability: Items available for loan: Main Library (1)Call number: 658.8 RAN.

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78.
Basics of Marketing by
  • Patil, Suvarna
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Pune Vishwakarma Publication 2014
Availability: Items available for loan: Main Library (1)Call number: 658.8 PAT.

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79.
Consumer Behaviour and Advertising Management by
  • Khan, Matin
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai New Age International 2006
Availability: Items available for loan: Main Library (1)Call number: 658.834 KHA.

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80.
Consumer Behaviour by
  • Chhabra, Gurpreet Kaur
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2015
Availability: Items available for loan: Main Library (1)Call number: 658.834 CHH.

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