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41.
Indicus Consumer Handbook by
  • Bhandari Laveesh
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi Pearson Power 2009
Availability: Items available for loan: Main Library (1)Call number: 658.834 BHA.

42.
Consumer Behavior by
  • Solomon Michael R
Edition: 9th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi PHI Learning Private Limited 2011
Availability: Items available for loan: Main Library (6)Call number: 658.834 SOL, ...

43.
We are like that only : Understanding the Logic of Consumer India by
  • Bijapurkar Rama
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Penguin Portfolio 2007
Availability: Not available: Main Library: Checked out (1).

44.
Consumer Behaviour Buying - Having and Being by
  • Solomon Micheal R
Edition: 9
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai PHI 2012
Availability: Items available for loan: Main Library (1)Call number: 658.834 SOL.

45.
Retail Management by
  • Jain Rajeev
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Jaipur RBSA Publishers 2012
Availability: Items available for loan: Main Library (1)Call number: 658.87 JAI.

46.
Buying Customers: Revolutionary New Rules for You to Get More Customers with far Less Money by
  • Sugars Bradley J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: America Action Internation 2012
Availability: Items available for loan: Main Library (1)Call number: 658.834 SUG.

47.
Buying Customers: Revolutionary New Rules for You to Get More Customers with far Less Money by
  • Sugars Bradley J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: America Action Internation 2012
Availability: Items available for loan: Main Library (1)Call number: 658.834 SUG.

48.
Buying Customers: Revolutionary New Rules for You to Get More Customers with far Less Money by
  • Sugars Bradley J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: America Action Internation 2012
Availability: Items available for loan: Main Library (3)Call number: 658.834 SUG, ...

49.
Marketing Management by
  • Cravens David W
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi All India Traveller Bookseller 1988
Availability: Items available for loan: Main Library (1)Call number: 658.802 CRA.

50.
Marketing : A Managerial Introduction by
  • Gandhi J.C
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Tata McGraw Hill 1985
Availability: Items available for loan: Main Library (1)Call number: 658.8 GAN.

51.
Readings in Marketing Management by
  • Bellur V.V
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Himalaya Publishing 1987
Availability: Items available for loan: Main Library (1)Call number: 658.802 BEL.

52.
Consumer Behavior (P) by
  • Bennett P D
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall Of India 1988
Availability: Items available for loan: Main Library (1)Call number: 658.834 BEN.

53.
Consumer Behaviour Insight from Indian by
  • Majumdar Ramanuj
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai PHI 2012
Availability: Items available for loan: Main Library (1)Call number: 658.834 MAJ.

54.
Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality by
  • Dawar N & Parker Philip
Material type: Article Article
Language: ENG
Publication details: J. Marketing Apr-94 0
Availability: Items available for loan: Main Library (1)Call number: .

55.
Interpreting Consumers by
  • Thompson Criag
Material type: Article Article
Language: ENG
Publication details: JMR Nov-97 0
Availability: Items available for loan: Main Library (1)Call number: .

56.
Tigers Don't Change their Stripes by
  • Kugler R
Material type: Article Article
Language: ENG
Publication details: World Executive's Digest May-98 0
Availability: Items available for loan: Main Library (1)Call number: .

57.
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors by
  • Bucklin R
Material type: Article Article
Language: ENG
Publication details: JMR May-98 0
Availability: Items available for loan: Main Library (1)Call number: .

58.
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity by
  • Kalra A
Material type: Article Article
Language: ENG
Publication details: JMR May-98 0
Availability: Items available for loan: Main Library (1)Call number: .

59.
The Long-Term Impact of Promotions on Consumer Stockpiling Behavior by
  • Mela Carl
Material type: Article Article
Language: ENG
Publication details: JMR May-98 0
Availability: Items available for loan: Main Library (1)Call number: .

60.
Consumer Processing of Product Trial and the Influence of Prior Advertising : A Structural Modeling Approach by
  • Kempf Deanna S. and Smith Robert E
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

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