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41.
Consumer Behavior by
  • Hawkins Del I
  • Best Roger J
Edition: 9th
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: New Delhi Tata McGraw Hill 2007
Availability: Items available for loan: Main Library (1)Call number: 658.834 HAW/BES.

42.
Impact of Advertisement and Maketing Strategy for Yakult and Sugar free by
  • Charya Madan Mohan
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 82 2012
Availability: Items available for loan: Main Library (1)Call number: .

43.
Study on Marketing Strategy of Mc Donalds in India by
  • Gupta Avi
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 24 2012
Availability: Items available for loan: Main Library (1)Call number: .

44.
Customer Centric Marketing Strategy For a Medical Diagnostic Center by
  • Thakkar Ankit
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 179 2012
Availability: Items available for loan: Main Library (1)Call number: .

45.
Strategic Market Management- Global Perspectives by
  • Aaker David
  • McLoughlin, Damien
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Willey 2010
Availability: Items available for loan: Main Library (2)Call number: 658.8 AAK, ... Not available: Main Library: Checked out (1).

46.
Transnational Marketing Strategy by
  • Das, Biswajit
Publication details: Mumbai New Age International Publishers 2014
Availability: Items available for loan: Main Library (2)Call number: 658.8 DAS, ...

47.
Emarketing Excellence by
  • Chaffey, Dave
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 CHA.

48.
Seal the Hole in the Bucket by
  • Gonda, Cyrus M
  • Khan, Kalim
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai Embassy Books 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8 GON.

49.
International Marketing by
  • Kotabe, Masaaki
Edition: 6th ed
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Wiley 2015
Availability: Items available for loan: Main Library (1)Call number: 658.848 KOT.

50.
Marketing Power Plays by
  • Businessweek
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw Hill 2007
Availability: Items available for loan: Main Library (5)Call number: 658.8 BUS, ...

51.
Entrepreneurship Simplified: From Idea to IPO by
  • Soota, Ashok
  • Gopalan, S. R
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Haryana Portfolio 2016
Availability: Items available for loan: Main Library (1)Call number: 658 SOO.

52.
Marketing on a Beermat by
  • West, Chris
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Random House Business Books 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 WES.

53.
Consumer Research by
  • Yadav S K
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Jaipur DND Publications 2018
Availability: Items available for loan: Main Library (1)Call number: 658.834 YAD.

54.
An Evaluation of Consumers Deal-Specific Response to Sales Promotions Based on Their Product Involvement by
  • Dastidar, Surajit Ghosh
Source: IUP Journal of Marketing Management; 16(2) May 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

55.
Digital Marketing Strategy: An Integrated Approach to Online Marketing by
  • Kingsnorth Simon
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page; 1 edition 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 KIN.

56.
Unleashing the Potential of Supply Chain Analytics by
  • BOWERS, MELISSA R
  • PETRIE, ADAM G
  • HOLCOMB, MARY C
Source: MIT Sloan Management Review; 59(1) Fall 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

57.
Internet Marketing by
  • Maity, Moutusy
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2017
Availability: Items available for loan: Main Library (1)Call number: 658.84 MAI.

58.
Competitive Advantage for a Small Information Technology Consulting Firm: Study of Managerial Hiring Preferences of Business Analyst Information Technology Consultants by
  • MANKASINGH, DARREN
  • RAMSOOMAIR, FRANKLIN
Source: i-manager's Journal on Management; 12(1) June-August 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

59.
Marketing Strategy: text and cases by
  • Ferrell, O C
  • Hartline, Michael D
Edition: 6th ed; 2nd reprint 2017
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage 2014
Availability: Items available for loan: Main Library (2)Call number: 658.8 FER, ...

60.
Consumer Behavior : Building Marketing Strategy by
  • Mothersbaugh, David L
  • Hawkins, Del I
  • Mookerjee, Amit
Edition: 13th ed.
Publication details: Chennai McGraw Hill Education(India) Pvt Ltd 2020
Availability: Items available for loan: Main Library (3)Call number: 658.834 MOT, ...

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