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41.
New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact by
  • Shankar V
Material type: Article Article
Language: ENG
Publication details: JMR Aug-99 0
Availability: Items available for loan: Main Library (1)Call number: .

42.
Brand Equity Dilution: Retailer Display and Context Brand Effects by
  • Buchanan & Simmons
Material type: Article Article
Language: ENG
Publication details: JMR Aug-99 0
Availability: Items available for loan: Main Library (1)Call number: .

43.
Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery by
  • Smith & Bolton
Material type: Article Article
Language: ENG
Publication details: JMR Aug-99 0
Availability: Items available for loan: Main Library (1)Call number: .

44.
Sustained Spending and Persistent Response by
  • Dekimpe M
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
Availability: Items available for loan: Main Library (1)Call number: .

45.
Estimating Price Elasticities with Theory-Based Priors by
  • Rossi P
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
Availability: Items available for loan: Main Library (1)Call number: .

46.
Visual Attention to Repeated Print Advertising: Test of Scanpath Theory by
  • Pieters R
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
Availability: Items available for loan: Main Library (1)Call number: .

47.
Buyer-Seller Relationships in Business Markets by
  • Cannon J
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
Availability: Items available for loan: Main Library (1)Call number: .

48.
Pie-Expansion Efforts by
  • Jap S
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
Availability: Items available for loan: Main Library (1)Call number: .

49.
Investigating Household State Dependence Effects Across Categories by
  • Ainslie A
Material type: Article Article
Language: ENG
Publication details: JMR Nov-99 0
Availability: Items available for loan: Main Library (1)Call number: .

50.
Emergence of Market Structure in New Repeat-Purchase Categories: Interplay of Market Share and Retailer Distribution by
  • Mahajan V
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
Availability: Items available for loan: Main Library (1)Call number: .

51.
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising by
  • Tellis G
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
Availability: Items available for loan: Main Library (1)Call number: .

52.
Global Diffusion of Technological Innovations by
  • Dekimpe M
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
Availability: Items available for loan: Main Library (1)Call number: .

53.
Consumer Choice Between Hedonic and Utilitarian Goods by
  • Dhar R
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
Availability: Items available for loan: Main Library (1)Call number: .

54.
Inferring Latent Brand Dependencies by
  • Dillon W
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
Availability: Items available for loan: Main Library (1)Call number: .

55.
Implementing Quality Improvement Programs Designed to Enhance Customer Statisfaction: Quasi-Experiments in the United States and Spain by
  • Simester D
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
Availability: Items available for loan: Main Library (1)Call number: .

56.
Building Store Loyalty Through Store Brands by
  • Lal R. & corstjens M
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
Availability: Items available for loan: Main Library (1)Call number: .

57.
Expanding to the Internet : Pricing and Communications Strategies When Firms Compete on Multiple Channels by
  • Zettelmeyer F
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
Availability: Items available for loan: Main Library (1)Call number: .

58.
Effect of Analyzing Reasons for Brand Preferences : Disruption or Reinforcement? by
  • Sengupta J
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
Availability: Items available for loan: Main Library (1)Call number: .

59.
Connectionist Model of Brand-Quality Associations by
  • Janiszewski C
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
Availability: Items available for loan: Main Library (1)Call number: .

60.
An Experimental and Theoretical Analysis of Price-Matching Refund Policies by
  • Jain S
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
Availability: Items available for loan: Main Library (1)Call number: .

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