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301.
Framework for Marketing Management by
  • Kotler, Philip
  • Keller, Kevin
Edition: 6th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2016
Availability: Items available for loan: Main Library (2)Call number: 658.8 KOT, ...

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302.
No cover image available
Act Like a Retailer, Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context by
  • Rashmi
  • Dangi, Hamendra
Source: Asia-Pacific Journal of Management Research and Innovation; 12(1) March 2016
Material type: Article Article; Format: print
Publication details:
Online access:
Availability: Items available for loan: Main Library (1).

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303.
For Immediate Release by
  • Torossian Ronn
  • Kelly, Karen
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Texas Benbella Books 2011
Availability: Items available for loan: Main Library (1)Call number: 659.2 TOR.

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304.
No cover image available
What’s in a sign? by
  • Bhattacharjee, S S
Source: Indian Management; 56(10) Oct2017
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details:
Online access:
Availability: Items available for loan: Main Library (1).

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305.
Services Marketing by
  • Jauhari, Vinnie
  • Dutta, Kirti
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2017
Availability: Items available for loan: Main Library (1)Call number: 658.8 JAU.

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306.
Digital Marketing by
  • Ahuja, Vandana
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2017
Availability: Items available for loan: Main Library (1)Call number: 658.8 AHU.
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307.
Brand for Talent by
  • Schumann, Mark
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi John Wiley & Sons, Inc 2009
Availability: Items available for loan: Main Library (1)Call number: 659 SCH.

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308.
Digital Branding by
  • Rowles, Daniel
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2014
Availability: Items available for loan: Main Library (1)Call number: 659 ROW.

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309.
Positioning the Brand by
  • Riezebos, Rik
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Routledge Routledge 2017
Availability: Items available for loan: Main Library (1)Call number: 659 RIE.

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310.
BrandED by
  • Sheninger Eric
Publication details: New Delhi Jossey-Bass 2017
Availability: Items available for loan: Main Library (1)Call number: 659 SHE.

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311.
Reinventing Brand You: the theatre way by
  • Vyas, Vinita
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai R K Enterprises 2018
Availability: Items available for loan: Main Library (1)Call number: 659 VYA.

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312.
Booming Brands: inspiring journeys of 11 'Made in India' Brands by
  • Pamnani, Harsh
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai TV18 Broadcast 2018
Availability: Items available for loan: Main Library (1)Call number: 659 PAM.

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313.
Strategic Human Resource Management and Development by
  • Sharma, Ekta
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson India Education Services Pvt.Ltd 2018
Availability: Items available for loan: Main Library (1)Call number: 658.3 SHA.

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314.
Contagious Commandments: ten steps to brand bravery by
  • Robertson-Kemp, Paul
  • Barth, Chris
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Great Britain Penguin Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 659 ROB.

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315.
2 minute revolution: the art of growing businesses by
  • Talwar, Sangeeta
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House 2018
Availability: Items available for loan: Main Library (1)Call number: 659 TAL.

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316.
Six Rules of Brand Revitalization by
  • Light, Larry
  • Kiddon, Joan
Edition: 2nd ed.
Publication details: Noida Pearson India Education Services Pvt.Ltd 2018
Availability: Items available for loan: Main Library (1)Call number: 659 LIG.

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317.
Brand Management Text & Cases by
  • Mathur, U.G
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Macmillan India Pvt. Ltd. 2006
Availability: Items available for loan: Main Library (1)Call number: 659 MAT.

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318.
People Powered by
  • Bacon, Jono
Publication details: Nashville HarperCollins Leadership 2019
Availability: Items available for loan: Main Library (1)Call number: 658.834 BAC.

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319.
Advertising Sales and Promotion Management by
  • Chunawalla S A
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya Publishing House 2001
Availability: Items available for loan: Main Library (1)Call number: 659 CHU.

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320.
No cover image available
Brand Building: The New Survival Mantra by
  • Garg G P
Edition: 1st
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Indore IPS Academy 2003
Availability: Items available for loan: Main Library (1)Call number: 659 GAR.

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