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	301.	No cover image available Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping by Rajan, C. R Swaminathan, T. N Pavithra, M. R Source: Indian Journal of Marketing; 47(5) May 2017 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	302.	No cover image available The Effect of Hero Archetype in Advertising on Perceived Product Efficacy by Laksmidewi, Dwinita Susianto, Harry Afiff, Adi Zakaria Source: Indian Journal of Marketing; 47(5) May 2017 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	303.	No cover image available Role of Color and Typography in Determining Brand Personality by Jain, Kokil Pasricha, Diksha Source: Indian Journal of Marketing; 47(5) May 2017 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	304.	No cover image available Developing FMCG Brand Using Marketing Communication Tools: A Conceptual Study by Mukherjee, Soumya Das, Mrinal Kanti Source: Journal of Marketing and Communication; 12 (iii) Sept-Dec 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	305.	No cover image available Humor in Advertisements: Does it Affects Effectiveness by Keshari, Pragya Source: Journal of Marketing and Communication; 12 (iii) Sept-Dec 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	306.	No cover image available Buying Behavior of Consumer and Impact of Social Media an Empirical Study by Kumar, Mritunjay Source: Journal of Marketing and Communication; 12 (iii) Sept-Dec 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	307.	No cover image available Factors Affecting Green Marketing in India by Singh, Mrinal Pal, Dharam Source: Journal of Marketing and Communication; 12 (iii) Sept-Dec 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	308.	No cover image available Talent Management and Business Development in Retail Industry: Integrated Qualitative and Quantitative Research by Kumar, Dileep Source: Journal of Digital marketing; 7(2)July-Dec 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	309.	No cover image available An Evaluation of Consumers Deal-Specific Response to Sales Promotions Based on Their Product Involvement by Dastidar, Surajit Ghosh Source: IUP Journal of Marketing Management; 16(2) May 2017 Material type: Article; Format: print Publication details: Online access: Click here to access online Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	310.	No cover image available Service Quality Management in Retail Banking with Reference to Satisfaction and Switching Intentions of the Customers by Goplani, Rashi Source: IUP Journal of Marketing Management; xvi (4) Nov 2017 Material type: Article; Format: print Publication details: Online access: Click here to access online Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	311.	No cover image available A trading application using empirical directional probabilities: GBP/USD by Önkal, Dilek Pollock, Andrew C Macaulay, Alex Thomson, Mary E Source: Journal of Digital marketing; 8(1)Jan-June 2017 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	312.	No cover image available Developing an Imprecise Slack-Based Measure for Supplier Selection by Sadeghi, Seyed Amir Hossein Saen, Reza Farzipoor Source: Journal of Digital marketing; 8(1)Jan-June 2017 Material type: Article; Format: print Publication details: Online access: Click here to access online Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	313.	No cover image available National Publishing Company: Marketing of Children's Fortnightly Magazine: Case Analysis by Nelson, James E Bikhchandani, Sanjeev Series: Vikalpa: The Journal for Decision Makers Source: National Publishing Company: Marketing of Children's Fortnightly Magazine: Material type: Book; Format: print ; Literary form: Not fiction Publication details: India Sage Jan-Mar 1995 Online access: Case Analysis Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)

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