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21.
New Frontier of Marketing Sales and Services by
Series: ; 5
Edition: 2
Material type: Article Article
Language: ENG
Publication details: Apr - Jun 2010 0
Availability: Items available for loan: Main Library (1)Call number: .

22.
Engage from Within by
  • Raizada Sumesh
Series: ; 50
Edition: 3
Material type: Article Article
Language: ENG
Publication details: March 2011 0
Availability: Items available for loan: Main Library (1)Call number: Rai.

23.
Customer Relationship Management; An Emerging Approach for Corporate Excellence by
  • Rao Venkateswara P
  • Madhavi N Bindu
  • Padmavathy R
Series: ; VI
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Apr 2014 0
Availability: Items available for loan: Main Library (1)Call number: Rao/Pad.

24.
Customer Relationship Management (Management CD) by
  • Economic Times
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: Mumbai Times Multimedia 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8 Eco.

25.
Customer Relationship Management: Volume I by
  • Wide Educational Products And Services
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: Kolkata Wide Educational Products And Services 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 WID.

26.
Customer Relationship Management: Volume II by
  • Wide Educational Products And Services
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: Kolkata Wide Educational Products And Services 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 WID.

27.
Axix Bank Ltd by
  • Deodhar,Manjiri
  • Shetty,Santosh
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM 2008
Availability: Items available for loan: Main Library (1)Call number: .

28.
Customer Loyalty Programs: Analysis and Scope Retail Industry by
  • Jain Jinisha
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: MMS Marketing 2011 - 13 15 2013
Availability: Items available for loan: Main Library (1)Call number: .

29.
Role of Customer Relationship Management (CRM) in Ensuring Customer Loyalty: A Study on Online Retail by
  • Tewari Ishank
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM Marketing 2011 - 13 32 2013
Availability: Items available for loan: Main Library (1)Call number: .

30.
Implementation of Cloud Services in CRM by
  • Sawant Aniket
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: MMS (Marketing) 33 2012
Availability: Items available for loan: Main Library (1)Call number: .

31.
Study of Customer Relationship Management in Retail Sector by
  • Thaker Panthini
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 77 2012
Availability: Items available for loan: Main Library (1)Call number: .

32.
Design an Effective Loyalty Program for Customer Relationship Management by
  • Bhartia Saurabh
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 9 2012
Availability: Items available for loan: Main Library (1)Call number: .

33.
Role of Customer Relationship Management (CRM) in Ensuring Customer Loyalty by
  • Tewari Ishank
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: MMS (Marketing) 32 2011
Availability: Items available for loan: Main Library (1)Call number: .

34.
Academic Board Meeting: PGDM Rural Management (Emerging Economics)- (53 Photos) by
  • We School
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: We School We School 2013
Availability: Items available for loan: Main Library (1)Call number: WES.

35.
Customer Relationship Management: A Theory and Practice to Manage and Retain Customers by
  • Bhome Shraddha M
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai International Book House Pvt. Ltd. 2014
Availability: Items available for loan: Main Library (2)Call number: 658.8 BHO, ...

36.
Customer Relationship Management: a strategic perspective by
  • Shainesh, G
  • Sheth, Jagdish N
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai Macmillan India 2006
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 SHA.

37.
CRM at the Speed of Light: essential customer strategies for the 21st century by
  • Greenberg, Paul
Edition: 3rd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2005
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 GRE.

38.
Why CRM Does't work: how to win by letting customers manage the relationship by
  • Newell Frederick
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 NEW.

39.
Examining the Impact of Organizational Culture on Customer Centricity in Organizations:An Analysis by
  • Bedarkar, Madhura...(et al)
Source: Prabandhan: 9(2) Feb 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

40.
Managing Consumer Loyalty through Acquisition, Retention and Experience Efforts: An Empirical Study on Service Consumers in India. by
  • Singh, Jagwinder
Source: Vision:The Journal of Business Perspective, 20 (2) Jun 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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