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21.
Managing For Commitment: Developing Loyalty In A Changing Workplace by
  • Goman, Carol Kinsey
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Publications 2004
Availability: Items available for loan: Main Library (20)Call number: 658.3 GOM, ...

22.
Managing Customer Value: One Stage at a time by
  • Soman, Dilip
  • N-Marandi, Sara
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi World Scientific Publishing Co. Pte. Ltd. 2011
Availability: Items available for loan: Main Library (2)Call number: 658.8 SOM, ...

23.
Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service by
  • Bell Chip R
  • Patterson John R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Viva Books Pvt Ltd 2009
Availability: Items available for loan: Main Library (6)Call number: 658.8 BEL/PAT, ...

24.
Researching Customer Satisfaction And Loyalty by
  • Szwarc Paul
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8 SZW.

25.
Improving Customer Satisfaction, Loyalty And Profit: An Integrated Measurement And Management System by
  • Johnson Michael D
  • Gustafsson Anders
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley India Pvt ltd 2006
Availability: Items available for loan: Main Library (4)Call number: 658.8 JOH, ...

26.
Driving Loyalty by
  • Kazanjian Kirk
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA Crown Business 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 KAZ.

27.
Up Close and Personal? by
  • Gamble Paul R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2001
Availability: Items available for loan: Main Library (1)Call number: 658.8 Gam.

28.
Mismanagement of Customer Loyalty by
  • Reinartz Werner
Series: ; 80
Edition: 7
Material type: Article Article; Format: print
Language: ENG
Publication details: Harvard Business Review July 2002
Availability: Items available for loan: Main Library (1)Call number: Rei.

29.
Arduous Path to Brand Loyalty by
  • Bhatia B S
  • Bawa Anupam
Series: ; 14
Edition: 3
Material type: Article Article; Format: print
Language: ENG
Publication details: Management Review Sep 2002
Availability: Items available for loan: Main Library (1)Call number: Bha/Baw.

30.
What Makes People Visit Internet Store Again? Customer Loyalty for Purchase Involvements for Electronic Commerce by
  • Lee Jungwon
  • Kim Jinwoo
Series: ; 5
Edition: 0
Material type: Article Article; Format: print
Language: ENG
Publication details: Vision:The Journal of Business Perspective 2001
Availability: Items available for loan: Main Library (1)Call number: Kim/Lee.

31.
The Significance and Methods of Adopting Customer Loyalty by
  • Thomas Kurian & Antony Jiju
Material type: Article Article
Language: ENG
Publication details: Productivity Oct-Dec. 1997 0
Availability: Items available for loan: Main Library (1)Call number: .

32.
Skin Deep Loyalty by
  • Seth Meera
Material type: Article Article
Language: ENG
Publication details: Business World 7-21 October 1998 0
Availability: Items available for loan: Main Library (1)Call number: .

33.
Whence Consumer Loyalty? by
  • Oliver R L
Material type: Article Article
Language: ENG
Publication details: J. Marketing V63, Special Issue99 0
Availability: Items available for loan: Main Library (1)Call number: .

34.
E-Loyalty by
  • Reichheld F.F. & Schefter P
Material type: Article Article
Language: ENG
Publication details: HBR July-Aug 2000 0
Availability: Items available for loan: Main Library (1)Call number: .

35.
Saturn's Supply-Chain Innovation:High Value in After-Sales Service by
  • Cohen M.A. & Cull C
Material type: Article Article
Language: ENG
Publication details: Sloan Management Review Summer 2000 0
Availability: Items available for loan: Main Library (1)Call number: .

36.
Changing Face of Loyalty by
  • Seth Meera
Material type: Article Article
Language: ENG
Publication details: Business World 14-May-01 0
Availability: Items available for loan: Main Library (1)Call number: .

37.
Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty by
  • Chaudhuri A
Material type: Article Article
Language: ENG
Publication details: J Marketing Apr-01 0
Availability: Items available for loan: Main Library (1)Call number: .

38.
CRM on the Internet by
  • Horng-Der Leu
Material type: Article Article
Language: ENG
Publication details: Productivity April-June 2001 0
Availability: Items available for loan: Main Library (1)Call number: .

39.
Managing Customer Relationships Through Modern Marketing Strategies by
  • Sabat Hemant Kumar
Material type: Article Article
Language: ENG
Publication details: Productivity April-June 2001 0
Availability: Items available for loan: Main Library (1)Call number: .

40.
Linking Actions to Profits by
  • Epstein M J
Material type: Article Article
Language: ENG
Publication details: MIT Sloan Management Review Spring 2001 0
Availability: Items available for loan: Main Library (1)Call number: .

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