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	21.	No cover image available Your Brand's Best Strategy by Vishwanath Vijay and Mark Jonathan Material type: Article Language: ENG Publication details: Harvard Business Review May-June 97 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	22.	No cover image available The Effects of Brand Name Suggestiveness on Advertising Recall by Keller Kevin Lane, Heckler Susan,& Houston Michae Material type: Article Language: ENG Publication details: Journal Of Marketing Jan-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	23.	No cover image available Brand Failuers : A Fatal Blow by Material type: Article Language: ENG Publication details: Chatered Financial Analyst Jan-97 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	24.	No cover image available What High-Tech Managers Need to Know About Brands by Ward & Light Material type: Article Language: ENG Publication details: HBR Jul-Aug 99 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	25.	No cover image available Perfect Paradox of Star Brands by Wetlaufer S Material type: Article Language: ENG Publication details: Harward Business Review Oct-01 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	26.	No cover image available Why Do Consumers Buy Counterfeit Luxury Brands? by Wilcox Keith Series: ; XLVI Edition: 2 Material type: Article Language: ENG Publication details: April 2009 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Wil. Place hold Add to cart (remove)
	27.	No cover image available AIMA Thirty Third National Management Convention : Connecting Across Generations (Management CD) by Biyani Rajesh Material type: Film; Type of visual material: chart Language: ENG Publication details: New Delhi Excel Multimedia 0 Availability: Items available for loan: Main Library (1)Call number: 659 Biy. Place hold Add to cart (remove)

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