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	21.	No cover image available Building Brand & Loyalty by Madhavan, N Source: Forbes India 8(6) March 18 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	22.	Marketing Management by Kotler, Philip Keller, Kevin Lane Edition: 15th ed. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2016 Availability: Items available for loan: Main Library (666)Call number: 658.8 KOT, ... Not available: Main Library: Checked out (4). Place hold Add to cart (remove)
	23.	Lean Branding by Busche, Laura Material type: Book; Format: print ; Literary form: Not fiction Publication details: CA/ New Delhi O'Reilly/ SPD 2014 Availability: Items available for loan: Main Library (1)Call number: 569 BUS. Place hold Add to cart (remove)
	24.	Advertising Management by Jethwaney, Jaishri Jain, Shruti Edition: 2nd ed. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2012 Availability: Items available for loan: Main Library (1)Call number: 659 JET. Place hold Add to cart (remove)
	25.	No cover image available Developing FMCG Brand Using Marketing Communication Tools: A Conceptual Study by Mukherjee, Soumya Das, Mrinal Kanti Source: Journal of Marketing and Communication; 12 (iii) Sept-Dec 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	26.	DRAFTFCB Plus ULKA: Brand Building Advertising Concepts and Cases by Parameswaran M G Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Education Private LTD 2011 Availability: Items available for loan: Main Library (1)Call number: 659 PAR. Place hold Add to cart (remove)

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