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21.
Added Value: The Alchemy of Brand-Led Growth by
  • Sherrington Mark
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Palgrave Macmillan 2003
Availability: Items available for loan: Main Library (1)Call number: 659 She.

22.
Business the Richard Branson Way by
  • Dearlove Des
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Capstone Publishing 2007
Availability: Items available for loan: Main Library (1)Call number: 659 Dea.

23.
Cutting Edge Advertising : How to Create the World's Best Print for Brands in the Twenty First Century by
  • Aitchison Jim
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Singapore Pearson Prentice Hall 2008
Availability: Items available for loan: Main Library (1)Call number: 659 Ait.

24.
Successful Promotions Build Successful Brands by
  • Choudhury Pran K
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Hyderabad Universities Press 2006
Availability: Items available for loan: Main Library (1)Call number: 659 Cho.

25.
Branded Entertainment by
  • Lehu Jean Marc
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2007
Availability: Items available for loan: Main Library (1)Call number: 658.8 Leh.
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26.
Brand Rejuvenation by
  • Lehu Jean Marc
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2007
Availability: Items available for loan: Main Library (2)Call number: 659 Leh, ...

27.
Cool Factor : Building your Brand's Image through Partnership Marketing by
  • Breckenfeld Del
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA John Wiley & Sons 2009
Availability: Items available for loan: Main Library (1)Call number: 659 BRE.

28.
Global Brand Strategy : Unlocking Brand Potential Across Countries Cultures and Markets by
  • Gelder Sicco Van
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2008
Availability: Not available: Main Library: Checked out (1).

29.
Killer Differentiators by
  • Tai Jacky
  • Chew Wilson
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Westland 2009
Availability: Items available for loan: Main Library (1)Call number: 659 TAI/CHE.

30.
Eating the Big Fish by
  • Morgan Adam
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA John Wiley & Sons 2009
Availability: Items available for loan: Main Library (1)Call number: 659 MOR.

31.
Retailization by
  • Thomassen Lars
  • Lincoln Keith
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2007
Availability: Items available for loan: Main Library (2)Call number: 658.87 Tho/Lin, ...

32.
Guerrilla Advertising : Unconventional Brand Communication by
  • Lucas Gavin
  • Dorrian Michael
Material type: Text Book
Language: ENG
Publication details: China Laurence King 187
Availability: Items available for loan: Main Library (1)Call number: 659 LUC/DOR.

33.
Brand New Justice : How Branding Places and Products can Help the Developing World by
  • Anholt Simon
Edition: REV
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Butterworth-Heinemann 2008
Availability: Items available for loan: Main Library (1)Call number: 659 ANH.

34.
Brand Risk : Adding Risk Literacy to Brand Management by
  • Abrahams David
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA Gower 2008
Availability: Items available for loan: Main Library (1)Call number: 659 ABR.

35.
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage and Clarity by
  • Aaker David A
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Free Press 2004
Availability: Items available for loan: Main Library (1)Call number: 659 AAK.

36.
Become the Brand of Choice by
  • Hartman Jason
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Jaico Publishing Publishing House 2007
Availability: Items available for loan: Main Library (2)Call number: 658.87 HAR, ...

37.
Concurrent Marketing: Integrating Product, Sales and Service by
  • Cespedes Frank V
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA Harvard Business School Press 1995
Availability: Items available for loan: Main Library (1)Call number: 658.8 CES.

38.
Protecting the Brand by
  • Franklin Talcott J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Viva Books 2005
Availability: Items available for loan: Main Library (1)Call number: 659 FRA.

39.
Tata: The Evolution of a Corporate Brand by
  • Witzel Morgen
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Penguin Portfolio 2010
Availability: Items available for loan: Main Library (3)Call number: 659.2 WIT, ...

40.
Brand Trust Report: India Study 2011 by
  • Trust Research Advisory
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Power of Trust 2011
Availability: Items available for loan: Main Library (1)Call number: 659 TRU.

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