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	21.	No cover image available Advertising Frequency Decisions in a Descrete MArkov Process Under a Budget Constraint by Bronnenberg Bart J Material type: Article Language: ENG Publication details: Journal of Marketing Research Aug-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	22.	No cover image available Overcoming the Early Entrant Advantage : The Role of Aligbavle and Nonalignable Differences by Zhang Shi and Markman Arthur B Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	23.	No cover image available Illusion of Delayed Inventives : Evaluating Future Effort-Money Transactions by Soman Dilip Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	24.	No cover image available Predecisional Distortion of Product Information by Russo Edward, Meloy Margaret,Medvec Victoria Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	25.	No cover image available Divide and Prosper : Consumers' Reactions to Partitioned Prices by Morwitz Vicki, Greenleaf Eric, Johnson Eric Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	26.	No cover image available Effects of Extensions on Brand Name Dilution and Enhancement by Gurhan Zeynep, Maheswaran Durairaj Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	27.	No cover image available Organizing for Radical Product Innovation : The Overlooked Role of Willingness to Cannibalize by Chandy Rajesh & Tellis Geerard Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	28.	No cover image available When is it Worthwhile Targeting the Mejority Instead of the Innovators in a New Product Launch ? by Mahajan V & Muller E Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)
	29.	No cover image available Designing the Next Study for Maximum Impact by Farley John, Lehmann Donald, Mann Lane Material type: Article Language: ENG Publication details: Journal of Marketing Research Nov-98 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: . Place hold Add to cart (remove)

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