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21.
The Long-Term Impact of Promotions on Consumer Stockpiling Behavior by
  • Mela Carl
Material type: Article Article
Language: ENG
Publication details: JMR May-98 0
Availability: Items available for loan: Main Library (1)Call number: .

22.
Learning and Performance Orientation of Salespeople : The Role of Supervisors by
  • Kohil A
Material type: Article Article
Language: ENG
Publication details: JMR May-98 0
Availability: Items available for loan: Main Library (1)Call number: .

23.
Empirical Analysis of Umbrella Branding by
  • Erdem Tulin
Material type: Article Article
Language: ENG
Publication details: JMR Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

24.
International Market Segmenatation Based on Consumer-Product Relations by
  • Hofstede & Wedel
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
Availability: Items available for loan: Main Library (1)Call number: .

25.
Use of Visual Mental Imagery in New Product Design by
  • Dahl & Gorn
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
Availability: Items available for loan: Main Library (1)Call number: .

26.
Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing by
  • Dhar & Simonson
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
Availability: Items available for loan: Main Library (1)Call number: .

27.
Malleable Self: Role of Self-Expression in Persuasion by
  • Aaker J L
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
Availability: Items available for loan: Main Library (1)Call number: .

28.
How and When Factual ad Claims Mislead Consumers: Examining the DeceptiveConsequences of Copy*Copy Interactions for Partial Comparative Advertisements by
  • Barone & Miniard
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
Availability: Items available for loan: Main Library (1)Call number: .

29.
Understanding How Product Attributes Influence Product Categorization: by
  • Viswanathan & Childers
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
Availability: Items available for loan: Main Library (1)Call number: .

30.
Market Motives, Distinctive Capabilities, and Domestic Inertia: by
  • Mehta & Grewal
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
Availability: Items available for loan: Main Library (1)Call number: .

31.
Emotional Trade-off Difficulty and Choice by
  • Luce & Payne
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

32.
Dynamic Model of Customers Usage of Services by
  • Bolton & Lemon
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

33.
Perceptions of Price Unfairness by
  • Campbell M C
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

34.
Toward Identifying the Inventive Templates of New Products: Channeled Ideation Approach by
  • Goldenberg & Mazursky
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

35.
When do Price Promotions Affect Pretrial Brand Evaluations? by
  • Raghubir & Corfman
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

36.
Meta-Analysis of Satisfaction in Marketing Channel Relationships by
  • Geyskens & Steenkamp
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

37.
Contingency Value of Complementary Capabilities in Product Development by
  • Moorman & Slotegraaf
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

38.
Signaling Unobservable Product Quality Through a Brand Ally by
  • Rao & Qu
Material type: Article Article
Language: ENG
Publication details: JMR May-99 0
Availability: Items available for loan: Main Library (1)Call number: .

39.
Relatedness, Prominence, and Constructive Sponsor Identification by
  • Johar & Pham
Material type: Article Article
Language: ENG
Publication details: JMR Aug-99 0
Availability: Items available for loan: Main Library (1)Call number: .

40.
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach? by
  • Raghubir & Krishna
Material type: Article Article
Language: ENG
Publication details: JMR Aug-99 0
Availability: Items available for loan: Main Library (1)Call number: .

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