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21.
Tata: The Evolution of a Corporate Brand by
  • Witzel Morgen
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Penguin Portfolio 2010
Availability: Items available for loan: Main Library (3)Call number: 659.2 WIT, ...

22.
Upworldly Mobile: Behaviour and Business Skills for the New Indian Manager by
  • Manian Ranjini
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: United Kingdom Penguin Portfolio 2011
Availability: Items available for loan: Main Library (2)Call number: 658 MAN, ...

23.
We are like that only : Understanding the Logic of Consumer India by
  • Bijapurkar Rama
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Penguin Portfolio 2007
Availability: Not available: Main Library: Checked out (1).

24.
Go Kiss the World: life lessons for the young professional by
  • Bagchi Subroto
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin portfolio 2008
Availability: Items available for loan: Distance Learning (1)Call number: 658 BAG.

25.
Brand Hijack: marketing without marketing by
  • Wipperforth Alex
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin portfolio 2005
Availability: Items available for loan: Distance Learning (1)Call number: 659 WIP.

26.
Duble-Digit Growth: how great companies achieve it-no matter what by
  • Treacy, Michael
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin | Portfolio 2005
Availability: Items available for loan: Distance Learning (1)Call number: 658.4 TRE.

27.
Cut the Crap and Jargon by
  • Sharma Shradha
  • Hari, T.N
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Portfolio 2017
Availability: Items available for loan: Main Library (1)Call number: 658 SHA.

28.
Fuzzy and the Techie: why the liberal arts will rule the digital world by
  • Hartley, Scott
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin | Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 658 HAR.

29.
Creating Signature Stories by
  • Aaker, David
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin | Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 658.8 AAK.

30.
Measure What Matters: OKRs-the simple idea that drives 10x growth by
  • Doerr, John
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin | Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 658 DOE.

31.
Not Just Grades: schools that educate differently by
  • Sharma, Rajeev
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 370 SHA.

32.
This is Marketing: you can't be seen until you learn to see by
  • Godin, Seth
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Great Britain Penguin Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 658.8 GOD.

33.
Shaping the Future of the Fourth Industrial Revolution by
  • Schwab, Klaus
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Great Britain Penguin Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 001.64 SCH.

34.
Contagious Commandments: ten steps to brand bravery by
  • Robertson-Kemp, Paul
  • Barth, Chris
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Great Britain Penguin Portfolio 2018
Availability: Items available for loan: Main Library (1)Call number: 659 ROB.

35.
Personal MBA: a world-class business education in a single volume by
  • Kaufman, Josh
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Portfolio 2010
Availability: Items available for loan: Main Library (1)Call number: 658 KAU.

36.
The Rise of Goliath by
  • Bhattacharya, A. K
Publication details: Haryana Penguin Portfolio 2019
Availability: Items available for loan: Main Library (1)Call number: 658 BHA.

37.
Economic Sutra by
  • Deodhar, Satish Y
Publication details: Haryana Penguin Portfolio 2019
Availability: Items available for loan: Main Library (1)Call number: 330 DEO.

38.
Economist Gandhi: The Roots and the Relevance of the Political Economy of the Mahatma by
  • RAO, JAITHIRTH
Publication details: USA PENGUIN PORTFOLIO 2021
Availability: Items available for loan: Main Library (1)Call number: 330 RAO.

39.
Leadership to Last : How Great Leaders Leave Legacies Behind by
  • Jones, Geoffrey
  • Khanna, Tarun
Publication details: USA Penguin Portfolio 2022
Availability: Items available for loan: Main Library (1)Call number: 658.3 JON.

40.
Brand Activism by
  • SARKAR CHRISTIAN
Publication details: Haryana PENGUIN PORTFOLIO 2021
Availability: Items available for loan: Main Library (2)Call number: 659 SAR, ...

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