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21.
Patterns of Credible Commitments by
  • Fein A J
Material type: Article Article
Language: ENG
Publication details: J. Marketing Apr.97 0
Availability: Items available for loan: Main Library (1)Call number: .

22.
Examination of the Nature of Trust in Buyer-Seller Relationship by
  • Doney P
Material type: Article Article
Language: ENG
Publication details: J. Marketing Apr.97 0
Availability: Items available for loan: Main Library (1)Call number: .

23.
Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts by
  • Kenneth R
Material type: Article Article
Language: ENG
Publication details: J.Marketing Apr.97 0
Availability: Items available for loan: Main Library (1)Call number: .

24.
Film Critics: Influencers or Predictors? by
  • Eliashberg J. & Shugan Steven
Material type: Article Article
Language: ENG
Publication details: J.Marketing Apr.97 0
Availability: Items available for loan: Main Library (1)Call number: .

25.
Integration of Marketing Problem-Solving Modes and Marketing ManagementSupport Systems by
  • Bruggen G.H
Material type: Article Article
Language: ENG
Publication details: J. Marketing Jul-97 0
Availability: Items available for loan: Main Library (1)Call number: .

26.
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability by
  • Simth N.C
Material type: Article Article
Language: ENG
Publication details: J. Marketing Jul-97 0
Availability: Items available for loan: Main Library (1)Call number: .

27.
Interactive Home Shopping by
  • Alba J.,Janiszewski
Material type: Article Article
Language: ENG
Publication details: J. Marketing Jul-97 0
Availability: Items available for loan: Main Library (1)Call number: .

28.
Enhancing Communication Betweeen Marketing and Engineering by
  • Fisher & Jaworski
Material type: Article Article
Language: ENG
Publication details: J. Marketing Jul-97 0
Availability: Items available for loan: Main Library (1)Call number: .

29.
Quality Tier Competition by
  • Sivakumar & Raj S.P
Material type: Article Article
Language: ENG
Publication details: J. Marketing Jul-97 0
Availability: Items available for loan: Main Library (1)Call number: .

30.
Investigation into the Antecedents of Organizational Citizenship Behaviours in a Personal Selling Context by
  • Netemeyer
Material type: Article Article
Language: ENG
Publication details: J. Marketing Jul-97 0
Availability: Items available for loan: Main Library (1)Call number: .

31.
Comparative Versus Noncomparative Advertising: A Meta-Analysis by
  • Grewal D
Material type: Article Article
Language: ENG
Publication details: J. Marketing Oct.97 0
Availability: Items available for loan: Main Library (1)Call number: .

32.
Pro-Social Consumer Influence Strategies: When and How Do They Work? by
  • Osterhus T L
Material type: Article Article
Language: ENG
Publication details: J. Marketing Oct.97 0
Availability: Items available for loan: Main Library (1)Call number: .

33.
Transaction Cost Analysis: Past,Present,and Future Applications by
  • Rindfleisch A & Heide J
Material type: Article Article
Language: ENG
Publication details: J. Marketing Oct.97 0
Availability: Items available for loan: Main Library (1)Call number: .

34.
Generalizing About Trade Show Effectiveness:A Cross-National Comparison by
  • Dekimpe M
Material type: Article Article
Language: ENG
Publication details: J. Marketing Oct.97 0
Availability: Items available for loan: Main Library (1)Call number: .

35.
Does the Comaparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition ? by
  • Deligonul Z.S. & Cavusgil S.T
Material type: Article Article
Language: ENG
Publication details: J. Marketing Oct.97 0
Availability: Items available for loan: Main Library (1)Call number: .

36.
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition ? by
  • Hunt S.D. & Morgan Robert
Material type: Article Article
Language: ENG
Publication details: J. Marketing Oct-97 0
Availability: Items available for loan: Main Library (1)Call number: .

37.
Development of Family Triadic Measures for Children's Purchase Influence by
  • Kim Chankon
Material type: Article Article
Language: ENG
Publication details: JMR Aug-97 0
Availability: Items available for loan: Main Library (1)Call number: .

38.
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model by
  • Christen,Gupta
Material type: Article Article
Language: ENG
Publication details: JMR Aug-97 0
Availability: Items available for loan: Main Library (1)Call number: .

39.
Dimensions of Brand Personality by
  • Aaker J L
Material type: Article Article
Language: ENG
Publication details: JMR Aug-97 0
Availability: Items available for loan: Main Library (1)Call number: .

40.
Understanding Cooperative Advertising Participation Rates in Conventional Channels by
  • B.Mark & John G
Material type: Article Article
Language: ENG
Publication details: JMR Aug-97 0
Availability: Items available for loan: Main Library (1)Call number: .

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