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21.
Indian Television Reality Shows & Brand Placements : A study conducted in Kolkata
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

22.
A Study on Attitudinal Behaviour and Purchase Intention with reference to Cause related Marketing
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

23.
Brand Awareness in Advertising - A study of Rural Consumer Market in North East India
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

24.
Fighter Brands and Indian Consumers : A Study of Brand Narratives Using Ad Content Analysis by
  • Kar, Surjit Kumar
  • Dasgupta, Tina
Source: Indian Journal of Marketing. 45(9) September 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

25.
Family Communication Patterns and Children's Influence on Purchase Decisions by
  • Sharma, Adya
  • Sonwaney, Vandana
Source: Indian Journal of Marketing. 45(10) October 2015
Material type: Article Article; Format: print
Publication details: Indian Journal of Marketing
Availability: Items available for loan: Main Library (1).

26.
Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study by
  • Gupta, Shruti
  • Kamal, Harsh
  • Chaudhry, Harish
Source: Indian Journal of Marketing. 45(10) October 2015
Material type: Article Article; Format: print
Publication details: Indian Journal of Marketing
Availability: Items available for loan: Main Library (1).

27.
Social Marketing - Awareness And Satisfaction Levels Of Government Aided Health Insurance Project In Rural Tamil Nadu by
  • Swaminathan, T N; Viswanathan, P K
Series: ; 45(6)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

28.
A Study And Assessment Of Selected Elements Of The Visual Aspects Of Collectible Chocolate Packaging With The Use Of The Eye - Tracking Method by
  • Cholewa-W?jcik, Agnieszka Sylwia; ?wida, Jaros?aw
Series: ; 45(7)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

29.
Green Marketing : The New Strategic Imperative By Firms In India by
  • Tara, Kanak; Kumar, Ritesh; Singh, Saumya
Series: ; 45(7)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

30.
Permission Marketing : An Analysis With Reference To Banking Promotional E-Mails by
  • Gupta, Nimit
Series: ; 45(7)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

31.
Internet Of Things (Iot): Is Iot Disruptive Technology Or A Disruptive Business Model? by
  • Murthy,Narasimha D; Kumar, Vijaya B
Series: ; 45(8)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

32.
Ambient Advertising: Analyzing Its Effectiveness Using An Anti- Smoking Advertisement by
  • Singh,Samarth
Series: ; 45(8)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

33.
Challenges In Intelligentic Branding by
  • Wang,Yi
Series: ; 5(2)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

34.
Digital Service Infrastructure Development And Deployment In The Business Service Industry by
  • Jari,Salo; Sandhu,Maqsood; Cripps,Helen
Series: ; 5(2)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

35.
On Managing Information Security Risk In Business Processes Series: ; 5(1)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

36.
Impact Of Smell On Consumer Purchase Intention At High And Low Purchase Decision Involvement Level by
  • Jain, Varsha; Shetty, Pallavi; Jagani, Khyati
Series: ; 10(2)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

37.
An Emperical Analysis On Believability Of Internet Advertisemants by
  • Jaroliya, Praga; Jaroliya, Deepak; Sharma, Dharmendra
Series: ; 10(2)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

38.
Customer Analytics- The Genie Is In The Detail by
  • Sathyanarayanan, R S
Series: ; 10(2)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

39.
Corporate Social Responsibility- Issues And Challenges by
  • Shathaboina, Raju
Series: ; 10(2)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

40.
The Smart Push To Rural Growth by
  • Sabharwal, Ck
Series: ; 4(4)
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

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