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181.
Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / Armin Tank. by
  • Tank, Armin
Series: Marktorientierte Unternehmensf�uhrung ; Bd. 36.
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Frankfurt am Main, [Germany] : PL Academic Research, 2014Copyright date: �2014
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.8342.

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182.
Creating New Markets in the Digital Economy by
  • NG, Irene C. L
Publication details: Delhi Cambridge University Press 2014
Availability: Items available for loan: Main Library (1)Call number: 658.834 NG.
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183.
Consumer Behavior by
  • Solomon, Michael R
Edition: 11th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2016
Availability: Items available for loan: Main Library (3)Call number: 658.834, ... Not available: Main Library: Checked out (1).

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184.
No cover image available
Corporate Social Responsibility and Consumer Behavior by
  • Naderian, Anahita
Source: Asian Journal of Management,6(4) Oct/Dec 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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185.
Consumer Behaviour by
  • Khan, Matin
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai New Age International Ltd 2010
Availability: Items available for loan: Main Library (2)Call number: 658.834 KHA, ...

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186.
Branding Your Business by
  • Hammond, James
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai Kogan Page 2011
Availability: Items available for loan: Main Library (5)Call number: 659 HAM, ...

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187.
No cover image available
Scaling Education Skills by
  • Goel, Chhaya
Source: University News, 54(14) April 4-10,2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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188.
Children as New-Age Consumers by
  • Shitole, G.Y
  • Kulkarni, Shubhangi P
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Adhyayan 2011
Availability: Not available: Main Library: Checked out (1).

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189.
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary / by
  • Marr, Bernard
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: UK Wiley 2016
Availability: Items available for loan: Main Library (2)Call number: 005.74015 MAR, ...

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190.
Small Data: The Tiny Clues that Uncover Huge Trends by
  • Lindstrom, Martin
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London John Murray Learning 2016
Availability: Items available for loan: Main Library (1)Call number: 658.834 LIN.

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191.
Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by
  • Glass, Russell
  • Callahan, Sean
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2015
Availability: Items available for loan: Main Library (1)Call number: 005.74015 GLA.

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192.
Lean Customer Engagement by
  • Niyogi Shil
Publication details: New Delhi New Delhi 2016
Availability: Items available for loan: Main Library (1)Call number: 658.834 NIY.

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193.
Handbook of Marketing Scales by
  • Bearden, William O., ed
  • Netemeyer, Richard G., ed
  • Haws, Kelly L., ed
Edition: 3rd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publication 2011
Availability: Not available: Main Library: Checked out (1).

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194.
The shopper economy : the new way to achieve marketplace success by turning behavior into currency / by
  • Crawford, Liz
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8 CRA.

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195.
Designing Products People Love by
  • Hurff, Scott
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Mumbai O'reilly-SPD 2016
Availability: Items available for loan: Main Library (1)Call number: 658 HUR.

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196.
No cover image available
An Evaluation of Consumers Deal-Specific Response to Sales Promotions Based on Their Product Involvement by
  • Dastidar, Surajit Ghosh
Source: IUP Journal of Marketing Management; 16(2) May 2017
Material type: Article Article; Format: print
Publication details:
Online access:
Availability: Items available for loan: Main Library (1).

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197.
No cover image available
THE B2B ELEMENTS OF VALUE by
  • ALMQUIST, ERIC
  • CLEGHORN, JAMIE
  • SHERER, LORI
Source: Harvard Business Review; 96(2) March- April 2018
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details:
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Availability: Items available for loan: Main Library (1).

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198.
Consumer Behavior by
  • Schiffman, Leon G
  • Wisenblit, Joseph
  • Kumar, S. Ramesh
Edition: 12th ed.
Publication details: Noida Pearson India Education Services Pvt.Ltd 2019
Availability: Items available for loan: Main Library (1)Call number: 658.834 SCH.

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199.
Consumer Behavior : A Digital Native by
  • Jain, Varsha
  • Sheth, Jagdish
Publication details: Noida Pearson India Education 2019
Availability: Items available for loan: Main Library (2)Call number: 658.834 JAI, ...

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200.
Consumer Behavior : Building Marketing Strategy by
  • Mothersbaugh, David L
  • Hawkins, Del I
  • Mookerjee, Amit
Edition: 13th ed.
Publication details: Chennai McGraw Hill Education(India) Pvt Ltd 2020
Availability: Items available for loan: Main Library (3)Call number: 658.834 MOT, ...

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