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161.
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Divide and Prosper : Consumers' Reactions to Partitioned Prices by
  • Morwitz Vicki, Greenleaf Eric, Johnson Eric
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Nov-98 0
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162.
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Consumer Perceptions on Product Features and Customer Support Services - A Factor Analysis by
  • Ravichandran M. & Thyagarajan V
Material type: Article Article
Language: ENG
Publication details: Udyog Pragati July-Sept. 1998 0
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163.
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Know Thy Market by
Material type: Article Article
Language: ENG
Publication details: A&M 31 April 1999 0
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164.
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Consumer Behaviour by
Material type: Article Article
Language: ENG
Publication details: Facts for You Apr-99 0
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165.
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Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing by
  • Dhar & Simonson
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
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166.
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Malleable Self: Role of Self-Expression in Persuasion by
  • Aaker J L
Material type: Article Article
Language: ENG
Publication details: JMR Feb-99 0
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167.
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Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness by
  • Steenkamp & Wedel
Material type: Article Article
Language: ENG
Publication details: J. Marketing Apr-99 0
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168.
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How Do Customers and Consumers Really Behave? by
  • Lehmann D R
Material type: Article Article
Language: ENG
Publication details: J. Marketing V63, Special Issue99 0
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169.
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Whence Consumer Loyalty? by
  • Oliver R L
Material type: Article Article
Language: ENG
Publication details: J. Marketing V63, Special Issue99 0
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170.
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Consumer Protection Legislative Measures by
  • Sivaprakasam P
Material type: Article Article
Language: ENG
Publication details: Yojana Dec-99 0
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171.
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Consumer Choice Between Hedonic and Utilitarian Goods by
  • Dhar R
Material type: Article Article
Language: ENG
Publication details: JMR Feb-00 0
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172.
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Product Related Antecedents of Consumer Involvement by
  • Jain & Sharma
Material type: Article Article
Language: ENG
Publication details: Vikalpa Jan-Mar 2000 0
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173.
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Badashah BPL by
  • Maitra Dilip
Material type: Article Article
Language: ENG
Publication details: Business Today Jul 7-21 2000 0
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174.
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Riding the Boom by
  • Shukla Seema
Material type: Article Article
Language: ENG
Publication details: Business Today 22nd July 2000 0
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175.
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Consumer Protection Act by
  • Khambatta N.J
Material type: Article Article
Language: ENG
Publication details: BMA Review May-00 0
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176.
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Effect of Incomplete Information on Consumer Choice by
  • Kivetz R
Material type: Article Article
Language: ENG
Publication details: JMR Nov-00 0
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177.
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Cross -Functional Product Development Teams,Creativity,and the Innovativeness of New Consumer Product by
  • Sethi R
Material type: Article Article
Language: ENG
Publication details: JMR Feb-01 0
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178.
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Where All Have The Spenders Vanished? by
  • Bhargava A
Material type: Article Article
Language: ENG
Publication details: Business World 21-May-01 0
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179.
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Influence of Lifestyles on Consumers' Buying Behaviour by
  • Verma D P S
Material type: Article Article
Language: ENG
Publication details: Paradigm July Dec 2000 0
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180.
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New Market,New Rules by
  • Bijapurkar R
Material type: Article Article
Language: ENG
Publication details: Business World July 24-30, 2001 0
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