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1421.
Is a Company Known by the Company it Keeps ? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes by
  • Simonin Bernard L. and Ruth Julie A
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1422.
Investigating Purchase Timing Behavior in Two Related Product Categories by
  • Chintafunta Pradeep K. and Haldar Sundeep
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1423.
Late Mover Advantage : How Innovative Late Entrants Outsell Pioneers by
  • Shankar Venkatesh, Carpenter Gregory and Lakshman
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1424.
An Anchoring and Adjustment Model of Purchase Quantity Decisions by
  • Wansink Brian, Kent Robert, and Hoch Stephen J
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1425.
Market-Level Effects of Information : Competitive Responses and Consumer Dynamics by
  • Moorman Christine
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1426.
A Relationship Between Market Share Elasticities and Brand Switching Probabilities by
  • Bucklin Randolph, Russell Gary and Srinivasan V
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1427.
A Meta-Analusis of Relationships Between Ad-Ecoked Feelings and Advertising Responses by
  • Brown Steven, Homer Pamela and Inman J.Jeffrey
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1428.
A Communication-Based Marketing Model for Managing Relationships by
  • Duncan Tom and Moriarty Sandra
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Apr-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1429.
Guidelines for Selection or Modifying Logos by
  • Henderson Pamela & Cote Joseph
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Apr-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1430.
Forces Impinging on Long Term Business-to Business Relationships in the United States : An Historical Perspective by
  • Keep William, Hollander Stanley & Dickinson Roger
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Apr-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1431.
The Effect of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions by
  • Grewal Dhruv, Monroe Kent, and Krishnan R
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Apr-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1432.
Customer Evaluations of Service Complaint Experiences : Implications for Relationship Marketing by
  • Tax Stephen,Brown Stephen & Chandrashekaran Mural
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Apr-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1433.
Employee Behavior in a Service Environment : A Model and Test of Potential Differences Between Men and Women by
  • Babin Barry J & Boles James S
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Apr-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1434.
MArketing Researcher Ethical Sensitivity : Conceptualization, Measurement, and Exploratory Investigation by
  • Sparks John & Hunt Shelby
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Apr-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1435.
Discriminant Analysis for Lending by
  • G.C. Sampath Raj
Material type: Article Article
Language: ENG
Publication details: Applied Finance Jan-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1436.
Financial Derivatives Foster Efficiency and Growth by
  • Subramanyam Ganti
Material type: Article Article
Language: ENG
Publication details: Applied Finance Jan-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1437.
Index Selection for Stock Index Futures in India by
  • Thiripalraju M., Madhusoodanam T.P., Naveen P
Material type: Article Article
Language: ENG
Publication details: Applied Finance Jan-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1438.
India and Capital Account Convertibility by
  • Ramachandran G
Material type: Article Article
Language: ENG
Publication details: Applied Finance Jan-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1439.
On the Practical Impossibility of Market Efficiency by
  • Mohanty Pitabas
Material type: Article Article
Language: ENG
Publication details: Applied Finance Jan-98 0
Availability: Items available for loan: Main Library (1)Call number: .

1440.
Capital Asset Pricing Model and Indian Stocks by
  • Rao C.U., Nath G.C., Malhotra Manish
Material type: Article Article
Language: ENG
Publication details: Applied Finance Jan-98 0
Availability: Items available for loan: Main Library (1)Call number: .

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