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101.
Heuristics and Biases in Data-Based Decision Making: Effects of Experience Training and Graphical Data Displays by
  • Hutchinson J W
Series: ; XLVII
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Aug 2010 0
Availability: Items available for loan: Main Library (1)Call number: Hut.

102.
Marketing Research CD1/1 by
  • Hair Joseph F
  • BUSH ROBERT P
Material type: Film Film; Type of visual material:
Publication details: New Delhi TATA MCGRAW-HILL PUBLISHING COMPANY LTD. 2003
Availability: Items available for loan: Main Library (1)Call number: 658.83 HAI/BUS.

103.
Market Research : A Guide to Planning Methodology and Evaluation CD1/1 by
  • Hague Paul
Edition: 3rd
Material type: Film Film; Type of visual material:
Publication details: London Kogan Page 2002
Availability: Items available for loan: Main Library (1)Call number: 658.83 HAG.

104.
Marketing Research by
  • Mcdaniel Carl
  • Gates Roger
Edition: 8th
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: New Delhi Wiley Student Edition 1900
Availability: Items available for loan: Main Library (1)Call number: 658.83 MCD/GAT.

105.
Marketing Research by
  • Mcdaniel Carl
  • Gates Roger
Edition: 8th
Material type: Film Film; Type of visual material:
Language: ENG
Publication details: New Delhi Wiley Student Edition 1900
Availability: Items available for loan: Main Library (1)Call number: 658.83 MCD/GAT.

106.
To Study the Market Potential of the Roots Auto Electrical Relay with Auto Dealers in Coimbatore City by
  • Pawar Amruta
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM Marketing 2011 - 13 27 2013
Availability: Items available for loan: Main Library (1)Call number: .

107.
Marketing Research: methodological foundations by
  • Churchill, Gilbert A
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Chicago Dryden Press 1987
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 CHU.

108.
A Practical Guidebook to Market Research: text and cases by
  • Sarwate, Dilip M
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Pune Everest Publishing House 1991
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 SAR.

109.
Essentials of Marketing Research: theory and practice by
  • Chunawalla, S A
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Bombay Himalaya Publishing House 1995
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 CHU.

110.
Essentials of Marketing Research by
  • Chunawalla, S A
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Bombay Himalaya Publishing House 1995
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 CHU.

111.
Marketing Research: text and cases by
  • Nargundkar, Rajendra
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2003
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 NAR.

112.
Marketing Research: text and cases by
  • Nargundkar, Rajendra
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2003
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 NAR.

113.
Marketing Research: text and cases by
  • Nargundkar, Rajendra
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2003
Availability: Items available for loan: Distance Learning (1)Call number: 658.8 NAR.

114.
Managing market relationships [electronic resource] : methodological and empirical insights / Adam Lindgreen. by
  • Lindgreen, Adam
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008
Availability: Items available for loan: Main Library (1)Call number: 658.8.

115.
Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry. by
  • Henry, Paul
  • ebrary, Inc
Series: Qualitative Market Research, an International Journal ; v.9, no. 2
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for loan: Main Library (1).

116.
Marketing education [electronic resource] : constructing the future / guest editor Val Cox. by
  • Cox, Val
  • ebrary, Inc
Series: Marketing Intelligence & Planning ; v.24, no. 3
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for loan: Main Library (1).

117.
The handbook of market intelligence [electronic resource] : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
  • Hedin, Hans
  • Hirvensalo, Irmeli
  • Vaarnas, Markko
  • ebrary, Inc
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/3.

118.
Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat. by
  • Beckley, Jacqueline H
  • Paredes, Maria Dulce
  • Lopetcharat, Kannapon
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley-Blackwell, 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/3.

119.
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne. by
  • Sterne, Jim, 1955-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

120.
Review of marketing research. Volume 7 [electronic resource] / edited by Naresh K. Malhotra. by
  • Malhotra, Naresh K
  • ebrary, Inc
Series: Review of marketing research ; v. 7
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley, UK : Emerald, 2010
Availability: Items available for loan: Main Library (1).

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