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101.
Shopping for good [electronic resource] / Dara O'Rourke. by
  • O'Rourke, Dara
  • ebrary, Inc
Series: A Boston review book
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, MA : MIT Press, c2012
Availability: Items available for loan: Main Library (1)Call number: 178.

102.
The active consumer [electronic resource] : novelty and surprise in consumer choice / edited by Marina Bianchi. by
  • Bianchi, Marina
  • ebrary, Inc
Series: Routledge frontiers of political economy
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1998
Availability: Items available for loan: Main Library (1)Call number: 658.8/342.

103.
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel. by
  • Samuel, Lawrence R
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Philadelphia : University of Pennsylvania Press, c2010
Availability: Items available for loan: Main Library (1)Call number: 659.101/9.

104.
Boom [electronic resource] : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill. by
  • Brown, Mary, 1959-
  • Orsborn, Carol
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2006
Availability: Items available for loan: Main Library (1)Call number: 658.8/34082.

105.
Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor. by
  • Posavac, Steven S, 1969-
  • Society for Consumer Psychology
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/342.

106.
Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. by
  • Chevalier, Michel, 1943-
  • Lu, Pierre Xiao
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010
Availability: Items available for loan: Main Library (1)Call number: 658.800951.

107.
Let them eat cake [electronic resource] : marketing luxury to the masses-as well as the classes / Pamela N. Danziger. by
  • Danziger, Pamela N
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago, IL : Dearborn Trade Pub., c2005
Availability: Items available for loan: Main Library (1)Call number: 658.8/343.

108.
Vicarious consumers [electronic resource] : trans-national meetings between the West and East in the Mediterranean world (1730-1808) / Manuel P�erez-Garc�ia. by
  • P�erez-Garc�ia, Manuel, 1979-
  • ebrary, Inc
Series: Modern economic and social history series
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Farnham, Surrey, England : Ashgate, 2013
Availability: Items available for loan: Main Library (1)Call number: 339.4/70946.

109.
Consumer behaviour and advertising management [electronic resource] / Matin Khan. by
  • Khan, Matin A
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : New Age International (P) Ltd., Publishers, c2006
Availability: Items available for loan: Main Library (1).

110.
Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. by
  • Barden, Phil
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex : John Wiley & Sons Ltd., 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8/342.

111.
Consumer behavior [electronic resource] / Felix Saito, editor. by
  • Saito, Felix
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Nova Science Publishers, c2009
Availability: Items available for loan: Main Library (1)Call number: 658.8/342.

112.
Get the word out [electronic resource] : Entrepreneur magazine's 98 marketing tips for promoting your business / by Rieva Lesonsky and Leann Anderson. by
  • Lesonsky, Rieva
  • Anderson, Leann
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, Calif. : Entreprenuer Media, c2001
Other title:
  • 98 marketing tips
  • Ninety eight marketing tips
  • Marketing tips
Availability: Items available for loan: Main Library (1).

113.
Advertising [electronic resource] : types, trends and controversies / Evelyn P. Mann, editor. by
  • Mann, Evelyn P
  • ebrary, Inc
Series: Advertising : media, marketing and consumer demands
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Nova Science Publishers, c2012
Availability: Items available for loan: Main Library (1)Call number: 659.1.

114.
New perspectives on retailing and store patronage behavior [electronic resource] : a study of the interface between retailers and consumers / by Torben Hansen and Hans Stubbe Solgaard. by
  • Hansen, Torben, 1966-
  • Solgaard, Hans S
  • ebrary, Inc
Series: International studies in entrepreneurship
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. : Kluwer Academic Publishers, c2004
Availability: Items available for loan: Main Library (1)Call number: 658.8/342.

115.
Mindfulness in the marketplace [electronic resource] : compassionate responses to consumerism / edited by Allan Hunt Badiner ; [foreword by Julia Butterfly Hill]. by
  • Badiner, Allan Hunt
  • Hill, Julia Butterfly
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berkeley, Calif. : Parallax Press, c2002
Availability: Items available for loan: Main Library (1)Call number: 294.3/568.

116.
The buying brain [electronic resource] : secrets of selling to the subconscious mind / A.K. Pradeep. by
  • Pradeep, A. K, 1963-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2010
Availability: Items available for loan: Main Library (1)Call number: 658.8342.

117.
Pre-commerce [electronic resource] : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. by
  • Pearson, Bob, 1962-
  • Zehr, Dan
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/12.

118.
Grow right [electronic resource] : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson. by
  • Lesonsky, Rieva
  • Anderson, Leann
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, Calif. : Entreprenuer Media, c2001
Other title:
  • 102 marketing tips
  • One hundred two marketing tips
  • Marketing tips
Availability: Items available for loan: Main Library (1).

119.
Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by
  • Wind, Yoram
  • Mahajan, Vijay
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Main Library (1)Call number: 658.8.

120.
Behavior space [electronic resource] : play, pleasure and discovery as a model for business value / Alexander Manu. by
  • Manu, Alexander, 1954-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Farnham ; Burlington, Vt. : Gower, c2012
Availability: Items available for loan: Main Library (1)Call number: 658.4/094.

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