Marketing Management: Indian Cases

By:

Gupta Prachi

Publication details: Pearson Education 2024 IndiaEdition: 2ndDescription: 224ISBN:

9789361599743

DDC classification:

658.8 GUP

Summary: Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context. With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management. Features – Several big brand stories featured in this book include—MTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever New case studies of established brands include—Taj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free Collection of unique businesses case studies include—Jaipur Rugs, AAVA Mineral Water, Travel-O-Stories Source: https://www.amazon.in/Marketing-Management-Pearson-business-enthusiast/dp/9361599747/ref=sr_1_1?crid=6Z6IL0XLEHCX&dib=eyJ2IjoiMSJ9.BsZaAzFJZFQqZlajtPLgbQ.QqXiSgqC4H5MJ2jUcgaB0MtkRavtol-0kARG-HHJBS0&dib_tag=se&keywords=9789361599743&qid=1757601783&sprefix=9789367138199%2Caps%2C541&sr=8-1

List(s) this item appears in: New Arrivals October 2025

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing Management	Text book	658.8 GUP (Browse shelf(Opens below))	Available		119902
Book	Main Library Marketing Management	Text book	658.8 GUP (Browse shelf(Opens below))	Available		119900
Book	Main Library Marketing Management	Text book	658.8 GUP (Browse shelf(Opens below))	Checked out	14/11/2025	119901
Book	Main Library Marketing Management	Text book	658.8 GUP (Browse shelf(Opens below))	Available		119903

Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context.

With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management.

Features –

Several big brand stories featured in this book include—MTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever
New case studies of established brands include—Taj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free
Collection of unique businesses case studies include—Jaipur Rugs, AAVA Mineral Water, Travel-O-Stories

Source: https://www.amazon.in/Marketing-Management-Pearson-business-enthusiast/dp/9361599747/ref=sr_1_1?crid=6Z6IL0XLEHCX&dib=eyJ2IjoiMSJ9.BsZaAzFJZFQqZlajtPLgbQ.QqXiSgqC4H5MJ2jUcgaB0MtkRavtol-0kARG-HHJBS0&dib_tag=se&keywords=9789361599743&qid=1757601783&sprefix=9789367138199%2Caps%2C541&sr=8-1

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