Fundamentals of International Business

Fundamentals of International Business, Sixth Edition has been revised and updated as per guidelines issued by the National Education Policy 2020. The book is an introduction to the dynamic field of international business and aims to give students a comprehensive coverage of all aspects of the subject. It strikes a good balance between theory and meaningful practice using contemporary examples, scenarios and cases.

The text also highlights emerging issues such as the Robotic revolution in manufacturing, the appearance of mega regional agreements and the impact of climate change and global terrorism on international business. It encourages students to experience international business in action outside the confines of their classroom and to explore the intricacies of cross-cultural management through the use of case analysis and simulation.

Features –
📚Introduction to new topics such as Stages of Firm Internationalization, Implications of Economic Environment and Corporate Initiatives

💡Coverage of latest developments incorporating leading edge research, up-to-date examples and current statistics tracking global developments in the field

🔥Comprehensive discussion on international issues related to ethics, corporate social responsibility and sustainability

🔍Includes additional discussion questions and latest university examination questions

About the Author
Sumati Varma is a Professor of Commerce Sri Aurobindo College (Evening) University of Delhi, and has three decades of varied, extensive teaching and research experience.

About The Publisher –
Pearson is the world's learning company, with presence across 70 countries worldwide. Our unique insights and world-class expertise come from a long history of working closely with renowned teachers, authors and thought leaders, as a result of which, we have emerged as the preferred choice for millions of teachers and learners across the world.

We believe learning opens up opportunities, creates fulfilling careers and hence better lives. We hence collaborate with the best of minds to deliver you class-leading products, spread across the Higher Education and Test preparation.

Superior learning experience and improved outcomes are at the heart of everything we do. This product is the result of one such effort.

Book Contents –
1.Introduction to new topics such as Stages of Firm Internationalization, Implications of Economic Environment and Corporate Initiatives 2. Coverage of latest developments incorporating leading edge research, up-to-date examples and current statistics tracking global developments in the field 3. Comprehensive discussion on international issues related to ethics, corporate social responsibility and sustainability 4. Includes additional discussion questions and latest university examination questions

Source: https://www.amazon.in/Fundamentals-International-Business-2020-Curriculum/dp/9367138407/ref=sr_1_1?crid=3SVR7VGXQWP98&dib=eyJ2IjoiMSJ9.VvpoZB2dPTCSA5XuBftzMA.dfKNnR9VSNEwWQ_lTR6oWmb8BcSj1SBPj2UenM7SA8Y&dib_tag=se&keywords=9789367138403&qid=1753940457&sprefix=%2Caps%2C272&sr=8-1