Design Thinking

This book equips learners with the tools to foster THINKING creativity, solve complex challenges, and drive innovation. It bridges theoretical concepts with practical applications, emphasizing user-centric approaches, real-world problem-solving, and actionable insights across diverse industries. The inclusion of engaging exercises and cases ensures a comprehensive learning experience for all readers. Each chapter of the book has been thoughtfully designed to provide depth and relevance to its specific aspect or use case within Design Thinking. The book presents simple ideas to help readers gain clarity on how to address the needs and problems of today and tomorrow. It introduces a straightforward Design Thinking framework that places equal emphasis on people, processes, behaviors, society, culture, and mindsets. Rather than treating Design Thinking as a mere series of steps, this framework highlights the importance of cultivating the right mindsets and fostering a conducive thinking environment.

Sanjay Magoo is a Design Thinking practitioner and an IT leader with over 25 years of experience in driving digital transformation across banking, insurance, retail, and manufacturing sectors. Renowned for his expertise in IT strategy, governance, and digital banking, he has spearheaded transformative programs that integrate technology with customer-centric design principles. At Natwest India, Sanjay applied Design Thinking to revolutionize Core Banking and agile operating models, fostering collaboration between business and technology stakeholders to instill agility, creativity, and customer focus. In addition to his professional achievements, Sanjay has spent seven years teaching Design Thinking at India’s premier management institutes, equipping students to solve complex problems through human-centered design. A Management graduate with a passion for innovation, he excels in coaching high-performing teams and embedding Design Thinking into organizational culture, making him a thought leader in leveraging this approach for impactful change.
Rakesh Gupta is a professor of Strategy and Entrepreneurship at IIM Nagpur, specializing in nurturing entrepreneurial mindsets through creative problem-solving and Design Thinking. A PhD in Strategic Entrepreneurship from FMS, Delhi University, Rakesh transitioned to academia after eight years in industry. He is an award-winning case writer, with accolades such as the “Best Case Award” at ISB Hyderabad, and has attended prestigious faculty development programs at institutions like Harvard Business School and Stanford University. Rakesh has conducted numerous training programs for senior industry professionals and is actively involved in establishing a Case Research Centre in collaboration with IVEY Publishing at IIM Nagpur. His research focuses on Indian startups, exploring how Design Thinking unlocks business opportunities. Through workshops and teaching modules, Rakesh empowers students and industry leaders to embrace creativity and entrepreneurial problem-solving.

Source: https://www.amazon.in/Design-Thinking-Sanjay-Kumar-Rakesh/dp/9355329687/ref=sr_1_1?crid=1VX2SGS41ZYRN&dib=eyJ2IjoiMSJ9.j__RDOjQcY4vlsWsRofVbw.j2qeAkYc6orb7WU60aE8UPl_nnvo9L9Bv3KAWxJl0Lc&dib_tag=se&keywords=9789355329684&qid=1752132347&sprefix=9789390219667%2Caps%2C336&sr=8-1