Digital Marketing: Strategy & Tactics

By:

Kagan Jeremy

Publication details: Wiley 2020 IndiaDescription: 324ISBN:

9789390395491

Subject(s):

Digital Marketing

DDC classification:

658.8 KAG

Summary: Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work. Source: https://www.amazon.in/Digital-Marketing-Strategy-Jeremy-Kagan/dp/9390395496/ref=sr_1_1?crid=FGTZTGPGAP3&dib=eyJ2IjoiMSJ9.WX8gs34ZMFoob1o1cdw_rQ.983P5N5jREtASKnCUhkEwDeQ9ZHoxlPB7QHJRUgrrvw&dib_tag=se&keywords=9789390395491&qid=1724663251&sprefix=9788172237264%2Caps%2C205&sr=8-1

List(s) this item appears in: New Arrivals September 2024

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Reference book	658.8 KAG (Browse shelf(Opens below))	Checked out	16/06/2025	119490

Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.

Source: https://www.amazon.in/Digital-Marketing-Strategy-Jeremy-Kagan/dp/9390395496/ref=sr_1_1?crid=FGTZTGPGAP3&dib=eyJ2IjoiMSJ9.WX8gs34ZMFoob1o1cdw_rQ.983P5N5jREtASKnCUhkEwDeQ9ZHoxlPB7QHJRUgrrvw&dib_tag=se&keywords=9789390395491&qid=1724663251&sprefix=9788172237264%2Caps%2C205&sr=8-1

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