Retailing Management : Text and Cases

By:

Pradhan Swapna

Publication details: McGraw Hill 2024 IndiaEdition: 7thDescription: 568ISBN:

9789355328137

Subject(s):

Retailing

DDC classification:

658.87 PRA

Summary: This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into ﬁve sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India. The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the ﬁner nuances of the subject area. Salient Features •Retail Snapshots highlight industry practices and reinforce theoretical aspects. •Aspects of technology and its impact on various retailing functions are interspersed throughout the text. •New sections on omnichannel retail and retail analytics. •Areas of sustainability are interspersed in relevant chapters. •Contemporary data in all the cases. •New cases on Ikea, Go Colours, and Zudio. Source: https://www.amazon.in/Retailing-Management-Cases-Swapna-Pradhan/dp/9355328133/ref=sr_1_1?crid=1L65YDB9AMU4K&dib=eyJ2IjoiMSJ9.58V4KqY1FXkkdUM6hRhTlw.GveblzWFR4DwkND_qwOEQH1vfIb7DYZFR8CqLQ13QgA&dib_tag=se&keywords=9789355328137&qid=1723195058&sprefix=9781119518372%2Caps%2C178&sr=8-1

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Retailing	Text book	658.87 PRA (Browse shelf(Opens below))	Available		119480
Book	Main Library Retailing	Text book	658.87 PRA (Browse shelf(Opens below))	Checked out	07/05/2025	119478
Book	Main Library Retailing	Text book	658.87 PRA (Browse shelf(Opens below))	Available		119476
Book	Main Library Retailing	Text book	658.87 PRA (Browse shelf(Opens below))	Available		119479
Book	Main Library Retailing	Text book	658.87 PRA (Browse shelf(Opens below))	Available		119477

This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into ﬁve sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India.
The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the ﬁner nuances of the subject area.

Salient Features

•Retail Snapshots highlight industry practices and reinforce theoretical aspects.

•Aspects of technology and its impact on various retailing functions are interspersed throughout the text.

•New sections on omnichannel retail and retail analytics.

•Areas of sustainability are interspersed in relevant chapters.

•Contemporary data in all the cases.

•New cases on Ikea, Go Colours, and Zudio.

Source: https://www.amazon.in/Retailing-Management-Cases-Swapna-Pradhan/dp/9355328133/ref=sr_1_1?crid=1L65YDB9AMU4K&dib=eyJ2IjoiMSJ9.58V4KqY1FXkkdUM6hRhTlw.GveblzWFR4DwkND_qwOEQH1vfIb7DYZFR8CqLQ13QgA&dib_tag=se&keywords=9789355328137&qid=1723195058&sprefix=9781119518372%2Caps%2C178&sr=8-1

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