Fundamentals of Digital Marketing

By:

Bhatia Puneet

Publication details: Pearson Education 2023 ChennaiEdition: 3rdDescription: 512ISBN:

9789357059619

Subject(s):

Digital Marketing

DDC classification:

658.8 BHA

Summary: Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code' with a view to reaching, engaging, and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up. source: https://books.google.co.in/books/about/Fundamentals_of_Digital_Marketing.html?id=rErttwEACAAJ&redir_esc=y

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Reference book	658.8 BHA (Browse shelf(Opens below))	Available		119486

Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code' with a view to reaching, engaging, and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up.

source: https://books.google.co.in/books/about/Fundamentals_of_Digital_Marketing.html?id=rErttwEACAAJ&redir_esc=y

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