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Innovation Management

By: Publication details: Red Globe Press 2021 New DelhiEdition: 1st EdDescription: 256ISBN:
  • 978-1352012446
Subject(s): DDC classification:
  • 658 END
Summary: Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management. Source: https://www.amazon.in/Innovation-Management-Jan-van-Ende-ebook/dp/B09HM5K7CN/ref=sr_1_1?dib=eyJ2IjoiMSJ9.flBwO4k9mBKZB6ORuK-xRA.K0toyoxM6t2ihAUKBLD4b6WdGVOPzgmx9ml7TVeuwcY&dib_tag=se&keywords=innovation+management+by+jan+van+den+ende&qid=1715697849&sr=8-1
List(s) this item appears in: New Arrivals May 2024 | New Arrivals September 2024
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Book Book Main Library Design and Innovation Reference book 658 END (Browse shelf(Opens below)) Available 119410

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.

It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Source: https://www.amazon.in/Innovation-Management-Jan-van-Ende-ebook/dp/B09HM5K7CN/ref=sr_1_1?dib=eyJ2IjoiMSJ9.flBwO4k9mBKZB6ORuK-xRA.K0toyoxM6t2ihAUKBLD4b6WdGVOPzgmx9ml7TVeuwcY&dib_tag=se&keywords=innovation+management+by+jan+van+den+ende&qid=1715697849&sr=8-1

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