Strategic management /

By:

Chandrasekaran, N

Contributor(s):

Ananthanarayanan, P.S

Material type: Book

BookPublication details: New Delhi, India Taxmann Publications 2024Edition: 2nd EditionDescription: 554 pISBN:

9789357788106

Subject(s):

DDC classification:

658 CHA

Summary: This book discusses the crucial role of strategic management in leveraging technology, digitalisation, smart manufacturing, and globalisation to gain a competitive advantage in today's dynamic market. It highlights how companies vie not just for resources and capabilities but also for innovative ideas and market presence to ensure sustainable growth. The narrative underscores the creation of strategic assets and intents, positioning firms as industry leaders and setting new standards of excellence across global markets. This book is designed for students enrolled in Strategic Management courses, whether in management programs or specialised strategic management courses, and professionals seeking to deepen their understanding of strategic management principles and applications. The Present Publication is the 2nd Edition, authored by N. Chandrasekaran and P.S. Ananthanarayanan.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Strategic Management	Text book	658 CHA (Browse shelf(Opens below))	Available		119306

This book discusses the crucial role of strategic management in leveraging technology, digitalisation, smart manufacturing, and globalisation to gain a competitive advantage in today's dynamic market. It highlights how companies vie not just for resources and capabilities but also for innovative ideas and market presence to ensure sustainable growth. The narrative underscores the creation of strategic assets and intents, positioning firms as industry leaders and setting new standards of excellence across global markets.

This book is designed for students enrolled in Strategic Management courses, whether in management programs or specialised strategic management courses, and professionals seeking to deepen their understanding of strategic management principles and applications.

The Present Publication is the 2nd Edition, authored by N. Chandrasekaran and P.S. Ananthanarayanan.

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