Rural Marketing

By:

Kashyap Pradeep

Analytics: Show analyticsPublication details: Pearson Education 2023 NoidaEdition: 4thDescription: 364ISBN:

9789356063150

Subject(s):

Rural Marketing

DDC classification:

338.13 KAS

Summary: The unimaginable transformation of rural India in the last decade prompted me to revise the book, with the view to making it more relevant to today’s Rural Marketing needs and challenges. In the first edition, the approach was to compare rural markets with urban ones, the second edition focussed on capturing the ‘changing rural India’ and the third edition focused on the huge opportunity presented by the rural markets. The theme of the current edition is how technology and digital inclusion is changing the rural consumer behaviour and presenting a new opportunity for marketers. The valuable feedback received from academia and industry has also helped in shaping this edition. Features – The flavour of technology and digital inclusion has been added in each . A new on ‘New Business Models’ has been added. Source: https://www.amazon.in/RURAL-MARKETING-Pradeep-Kashyap/dp/935606315X/ref=sr_1_1?crid=2MMPPH1UYEO8R&dib=eyJ2IjoiMSJ9.WvWF5FgySfjW8-tLaBrN8A.0WgluOGH1JX5E3a2fWN5GHtlitKg9CAZ8o4CGuDsoUA&dib_tag=se&keywords=9789356063150&qid=1710945137&sprefix=9789354437656%2Caps%2C429&sr=8-1

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Rural Marketing	Text book	338.13 KAS (Browse shelf(Opens below))	Available		119309

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	338.13 KAS Rural Marketing	338.13 KAS Rural Marketing	338.13 MIS Rural Credit Market in Pre and Post Liberalisation Era	658.8 KUM Rural Marketing : Challenges and Opportunities	Next

The unimaginable transformation of rural India in the last decade prompted me to revise the book, with the view to making it more relevant to today’s Rural Marketing needs and challenges. In the first edition, the approach was to compare rural markets with urban ones, the second edition focussed on capturing the ‘changing rural India’ and the third edition focused on the huge opportunity presented by the rural markets. The theme of the current edition is how technology and digital inclusion is changing the rural consumer behaviour and presenting a new opportunity for marketers. The valuable feedback received from academia and industry has also helped in shaping this edition.

Features –

The flavour of technology and digital inclusion has been added in each .
A new on ‘New Business Models’ has been added.

Source: https://www.amazon.in/RURAL-MARKETING-Pradeep-Kashyap/dp/935606315X/ref=sr_1_1?crid=2MMPPH1UYEO8R&dib=eyJ2IjoiMSJ9.WvWF5FgySfjW8-tLaBrN8A.0WgluOGH1JX5E3a2fWN5GHtlitKg9CAZ8o4CGuDsoUA&dib_tag=se&keywords=9789356063150&qid=1710945137&sprefix=9789354437656%2Caps%2C429&sr=8-1

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