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Visual Merchandising Fourth Edition: Window Displays, In-store Experience

By: Publication details: Laurence King Publishing 2021 RetailingEdition: 4thDescription: 224ISBN:
  • 9781913947323
Subject(s): DDC classification:
  • 658.87  MOR
Summary: This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry. Source: https://www.amazon.in/Visual-Merchandising-Fourth-store-Experience/dp/1913947327/ref=sr_1_1?crid=3O021U2ZRM4HC&dib=eyJ2IjoiMSJ9.9gkzOHOPnXwxSng5XJrnyg.kkcwAjzJwp6A7BDRhGutJ_gr0gzUb_FlAxBw5EHUCvc&dib_tag=se&keywords=9781913947323&qid=1709733054&sprefix=9781119300311%2Caps%2C408&sr=8-1
List(s) this item appears in: New Arrivals March 2024
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Item type Current library Collection Call number Status Date due Barcode
Book Book Main Library Retailing Reference book 658.87 MOR (Browse shelf(Opens below)) Available 119280
Book Book Main Library Retailing Reference book 658.87 MOR (Browse shelf(Opens below)) Available 119281

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.

It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.

Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Source: https://www.amazon.in/Visual-Merchandising-Fourth-store-Experience/dp/1913947327/ref=sr_1_1?crid=3O021U2ZRM4HC&dib=eyJ2IjoiMSJ9.9gkzOHOPnXwxSng5XJrnyg.kkcwAjzJwp6A7BDRhGutJ_gr0gzUb_FlAxBw5EHUCvc&dib_tag=se&keywords=9781913947323&qid=1709733054&sprefix=9781119300311%2Caps%2C408&sr=8-1

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