Marketing Whitebook 2023-2024: Gen AI to Gen Z

By:

Business World Books

Publication details: BW Business World Media Pvt Ltd 2024 BengaluruDescription: 288 pISBN:

9788195457984

Subject(s):

DDC classification:

658.8 BUS

Summary: THE MARKETING WHITEBOOK : This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

List(s) this item appears in: New Arrivals March 2024

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Text book	658.8 BUS (Browse shelf(Opens below))	Available		119249
Book	Main Library Marketing	Text book	658.8 BUS (Browse shelf(Opens below))	Available		119250
Book	Main Library Marketing	Text book	658.8 BUS (Browse shelf(Opens below))	Checked out	08/05/2025	119251
Book	Main Library Marketing	Text book	658.8 BUS (Browse shelf(Opens below))	Available		119253
Book	Main Library Marketing	Text book	658.8 BUS (Browse shelf(Opens below))	Available		119252

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THE MARKETING WHITEBOOK :

This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections:

The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation

People and Places: Meet the diverse Indian consumer, and what drives her choices

Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

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