Think Bigger: How to Innovate

By:

Iyengar Sheena

Publication details: Columbia Business School Publishing 2023 New YorkDescription: 250ISBN:

9780231213547

Subject(s):

Innovation

DDC classification:

658 IYE

Summary: In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?” Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas Source: https://www.amazon.in/Think-Bigger-Innovate-Sheena-Iyengar-ebook/dp/B0BCXDY9PQ/ref=sr_1_1?crid=3BRBD5AIA7CL9&keywords=9780231213547&qid=1705067747&sprefix=%2Caps%2C517&sr=8-1

List(s) this item appears in: New Arrivals February 2024

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library General Management	Reference book	658 IYE (Browse shelf(Opens below))	Available		119157

In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas

Source: https://www.amazon.in/Think-Bigger-Innovate-Sheena-Iyengar-ebook/dp/B0BCXDY9PQ/ref=sr_1_1?crid=3BRBD5AIA7CL9&keywords=9780231213547&qid=1705067747&sprefix=%2Caps%2C517&sr=8-1

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